• Collective Clicks: Digital Marketing for Real Estate Investors

  • 著者: Bateman Collective
  • ポッドキャスト

Collective Clicks: Digital Marketing for Real Estate Investors

著者: Bateman Collective
  • サマリー

  • Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!
    © 2024 Collective Clicks: Digital Marketing for Real Estate Investors
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あらすじ・解説

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!
© 2024 Collective Clicks: Digital Marketing for Real Estate Investors
エピソード
  • PPC Masterclass: 6 Signs You're Wasting Money on PPC
    2024/11/26

    Are your PPC campaigns falling short? Location targeting is one of the most critical elements for real estate investors, and getting it wrong could cost you thousands. In this episode of the Collective Clicks podcast, Brandon Bateman and Garrett Cragun break down 6 major location targeting mistakes and how to fix them for better ROI.


    ✅ What you’ll learn:

    How to optimize PPC ads for real estate investors
    The impact of location targeting on lead quality and cost-per-click
    Proven strategies like nightlight targeting and tiered location setups
    The power of hyper-local ad copy for higher conversions

    Whether targeting local markets or running national PPC campaigns, this episode is packed with actionable insights to improve your results.

    🎯 Don’t miss these game-changing tips for real estate PPC success!

    📥 Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/

    💬 Let us know your thoughts or questions in the comments!


    Timestamps:

    00:00 Welcome and Intro
    03:12 Why Most PPC Marketers Fail
    07:45 Mistake 1: Going Too Broad
    15:10 Mistake 2: Going Too Narrow
    22:30 Nightlights Targeting Explained
    28:45 Mistake 3: Ignoring Google Settings
    33:10 Mistake 4: Missing Negative Keywords
    38:15 Mistake 5: Generic Ad Copy
    42:10 Mistake 6: High vs. Low-Value Segmentation
    46:05 Final Thoughts and Toolkit Offer

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    45 分
  • TV Ads: The Game Changer Your Business Needs with Luke Winter
    2024/11/18

    In this episode, Brandon and Luke deeply dive into the world of TV advertising for real estate investors, revealing why it’s more than just another marketing channel. Luke, a seasoned investor who now runs a specialized ad agency, shares his journey and hard-earned insights into how TV ads can elevate brand trust, drive high-quality leads, and create a solid foundation for long-term business growth. They unpack the real costs behind TV advertising, how to maximize ROI, and the importance of timing cash flow to keep a business profitable and resilient. This conversation goes beyond the basics, offering investors actionable strategies to build authority and make their marketing dollars work smarter.

    Timestamps

    00:00 Meet Luke: From Real Estate Investor to TV Ad Specialist
    05:10 The Unique Power of TV Ads for High-Quality Leads
    12:35 Breaking Down the True Costs and ROI of TV Advertising
    18:40 Building Lasting Brand Authority Through TV
    24:55 Why TV is an Overlooked Asset for Investors
    30:25 First-Party Marketing: How TV Reinforces Brand Ownership
    38:15 Cash Conversion Cycles: A Critical Piece of the ROI Puzzle
    46:20 Real Estate Marketing Myths Debunked
    53:00 Final Takeaways and How to Connect with Luke



    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    57 分
  • Using TV Ads to 10X Your Real Estate Business | Get Tony Javier’s Playbook
    2024/11/12

    Learn how Tony Javier's TV advertising strategy transformed his real estate investor business, leading to an influx of inbound leads and increased marketing success. If you're looking to grow your real estate business, this video is a must-watch!

    In this episode, Brandon Bateman sits down with veteran real estate investor Tony Javier to unpack how a chance encounter at a poker game led him to pioneer a TV advertising approach that revolutionized his business. Forget the outdated notion that TV is just a branding play - Tony shares the concrete strategies he used to generate an avalanche of high-quality, inbound leads from television.

    Dive into the details of Tony's journey, from his early struggles with the wrong hires and marketing channels to his discovery of TV's unparalleled power to establish credibility and drive qualified prospects straight to his door. Explore the unique challenges of tracking and attributing TV leads, and why Tony views it as an essential part of his comprehensive marketing mix - even when the ROI doesn't always top his other channels.

    Listeners will walk away with a treasure trove of hard-won lessons Tony has accumulated over his 23 years in real estate. From hiring the right people to cultivating an abundance mindset, this episode offers a master class in building a scalable, sustainable investing business. Whether you're a seasoned pro or just starting your journey, prepare to have your assumptions about TV marketing completely upended.

    Timestamps:

    0:00 - Introduction
    2:20 - Tony's backstory: From struggling real estate investor to TV advertising pioneer
    10:00 - The poker game meeting that sparked Tony's TV advertising revolution 16:40 - Tackling the unique challenges of measuring TV lead attribution
    23:30 - Tony's holistic marketing approach and the critical role of TV
    29:45 - Invaluable lessons from 23 years in real estate investing
    32:50 - How to connect with Tony and learn more




    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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    33 分

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