If you've been wondering whether to pull back on ads or push forward during this hectic time of year, you're in the right place. We're breaking down the impacts of the upcoming election on TV, radio, Facebook, Google PPC, and more. Join Matthew Halliday, an experienced marketing strategist at Bateman Collective, as he shares actionable marketing strategies tailored specifically for real estate investors and professionals looking to maximize ROI in a turbulent time.

We cover everything from reducing Facebook ad costs to using Google PPC for real estate lead generation, offering you expert advice to boost your results during this critical time. Whether you're running Facebook ads for real estate, investing in Google Ads, or exploring TV and radio advertising for your real estate business, this episode has it all.

0:00 - Introduction and welcome
03:30 - Overview of election season impact on marketing
08:30 - TV and Radio Advertising Costs During Election Season
10:05 - Facebook marketing and CPM increases
10:40 - Direct mail effectiveness
11:20 - How Election Season Impacts Facebook Ads for Real Estate: Rising CPMs Explained
15:00 - Expert Tips for Diversifying Ad Channels: Facebook, Google PPC, TV, Radio
20:00 - Google PPC in a Turbulent Market
23:40 - Pay-per-lead strategies and challenges
26:10 - Balancing efficiency vs. volume in marketing
29:20 - Importance of transparent partnership with your marketing agency
30:20 - Navigating Q4 and Election Season with Effective Real Estate Ad Strategies

This episode is a must-listen for anyone in the real estate industry who wants to make the most out of their Q4 marketing campaigns and successfully navigate the challenges of election season advertising. Learn how to manage your real estate advertising budget, adjust your Facebook ad strategy, and stay competitive with effective Google PPC tactics.

Don’t miss this chance to improve your real estate lead generation and take your marketing strategy to the next level!

#realestatemarketing #Q4marketingstrategies #electionseasonadvertising #realestateleads #realestateinvesting #GooglePPCforrealestate #Facebookadsforrealestate #realestateleadgeneration #PPCcampaignsforrealestate

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Wondering which strategy is better for your real estate business in 2024—PPC (Pay Per Click) or PPL (Pay Per Lead)? In this episode of the Collected Clicks Podcast, expert Noah Parks breaks down the pros and cons of both marketing channels and reveals which one is most effective for generating high-quality real estate leads. 🏠💻

If you're a real estate investor, agent, or marketer looking to maximize your lead generation efforts, you can't miss this in-depth discussion. Noah shares insider tips, common misconceptions, and key strategies to help you decide whether PPC or PPL is right for your business. 💡

📖 Jump to Sections:

00:00 Introduction to PPC vs PPL
03:12 Confusion in the Industry
05:33 The Common Misconceptions
08:47 Noah Parks’ Journey
11:59 PPL: Not a Marketing Channel?
16:18 Where Do PPL Leads Come From?
19:30 Changing Lead Quality: A Hidden Shift
23:12 Why Facebook Leads Differ from PPC
27:08 The Role of Arbitrage in Lead Sales
30:11 Long-Term Branding Value of PPC
34:01 The Supply and Demand Trap
36:55 Management Fees: The True Cost
42:02 Lead Refund Policies: Too Good to Be True?
45:10 Final Thoughts on PPC vs PPL

What You'll Learn:
- The REAL difference between PPC and PPL
- How to get better real estate leads in 2024
- When to use Pay Per Click vs Pay Per Lead
- Avoiding costly mistakes in real estate marketing
- Expert tips for managing your lead generation budget

Whether you're a seasoned real estate pro or just getting started, this video will help you make smarter marketing decisions and scale your business. Don't forget to like, subscribe, and share with fellow real estate professionals! 📈

🔔 Subscribe for more real estate marketing tips: https://linktr.ee/batemancollective

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Discover how to scale your real estate business with Sean O'Toole's expert tips for finding motivated sellers! In this exclusive interview, Sean shares his data-driven strategies that have revolutionized property investing.

🏠 Learn how to:
• Leverage public records to uncover hidden deals
• Use data analytics to identify motivated sellers
• Scale your real estate portfolio efficiently
• Implement effective marketing strategies
• Avoid common pitfalls in real estate investing

Sean O'Toole, founder of PropertyRadar, reveals his secrets for success in today's competitive real estate market. Whether you're a beginner or a seasoned investor, these insights will help you take your business to the next level.

💼 Topics covered:
00:00 - Kicking Things Off: Sean's Introduction
00:42 - The Elevator Pitch: Making Public Records Usable
02:39 - Dot-Com Crash to Real Estate: A Serendipitous Career Shift
04:52 - Pivoting from Foreclosures: Broadening the Business Horizon
06:52 - Rollercoaster at 18: Early Success and Hard Lessons
09:10 - Change is Constant: Embracing Economic Shifts
11:49 - VC vs. Bootstrap: The Startup Funding Dilemma
14:46 - Lifestyle or Growth: Choosing Your Business Path
17:47 - The Pivot: From Foreclosures to Property Information
20:37 - The Billion-Dollar Vision: Empowering Small Businesses
21:44 - Data-Driven Marketing: Beyond "I Buy Houses"
24:09 - The Empathy Approach: Rethinking Foreclosure Marketing
27:14 - Crafting Better Mailers: Building Trust and Curiosity
30:46 - Wrapping Up: PropertyRadar and Staying Connected

Don't miss this opportunity to learn from one of the industry's top experts. Hit subscribe and turn on notifications to stay updated with our latest real estate investing content!

#RealEstateInvesting #MotivatedSellers #ScalingBusiness #PropertyRadar #RealEstateMarketing #InvestorTips #RealEstateData #OffMarketDeals

Disclaimer: This video is for educational purposes only. Always consult with a qualified professional before making any investment decisions.

Visit https://www.batemancollective.com/get-started for more information on leveraging data in your real estate business.

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.