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  • Pilot Episode 2 - How To Use Comms To Manage Your Organisation's Reputation
    2024/10/31

    In the second "pilot" episode of ⁠Comms Question Time⁠, the panel advises an entrepreneur importing Mexican drinking chocolate into Australia on how to stand out, and then discusses how an individual can protect their reputation after a former co-worker began working with the press on a story that could impact them.

    On our panel today are Kathleen Lucente from Red Fan Communications and Jim McCarthy from CounterPoint Strategies.

    Comms is the must-have skill set for any organisation as we move into the new era of marketing. This episode is packed with sharp insights on how to develop relationships with the people you want to reach that will motivate them, and on how to protect and enhance the way the public at large views you.

    If you’re looking to experiment with comms or have a comms problem to solve, this is the show for you.

    Submit your questions, or find out more at ⁠commsquestiontime.com⁠

    If you want to reach out to a particular panelist they have all agreed to be contacted in the following ways:-

    Kathleen Lucente - Red Fan Communications - https://www.redfancommunications.com/

    Jim McCarthy - Counter Point Strategies - https://x.com/JMacNYC

    #pr #comms #marketing #communications

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    44 分
  • Pilot Episode 3 - Strategies for Niche Business Marketing
    2024/10/31

    In the third "pilot" episode of ⁠Comms Question Time⁠, the panel dives into two fascinating problems from listeners.

    First, they offer guidance to a legal tech startup struggling to convince its target market to adopt a new client management system. Then, they tackle how a premium pet food brand, led by scientists, can stand out when their advertising and marketing efforts aren't hitting the mark.

    On our panel today are Helen Barnett from the UK, a content strategist and former Associate Editor at the Daily Express, Jon Woodroof from the Netherlands, founder of a PR and marketing agency TwoTone, and Komal Lath from Mumbai, founder of Tute Consult, a blended marketing company.

    Comms is the essential skill for any organisation navigating today’s marketing landscape. This episode is packed with insightful advice on how to leverage your story to reach your ideal audience and practical tactics to break through in competitive markets.

    If you’re looking to experiment with comms or have a comms problem to solve, this is the show for you.Submit your questions, or find out more at ⁠⁠commsquestiontime.com⁠⁠If you want to reach out to a particular panellist, they have all agreed to be contacted in the following ways: Komal Lath - https://tute.co.in/ Helen Barnett - https://www.helenbarnettmedia.co.uk/Jon Woodroof - https://www.twotoneams.nl/

    #pr #comms #marketing #communications

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    29 分
  • Pilot Episode 1 - Comms Problems Solved By The Panel
    2024/10/31

    In this first "pilot" episode of the new podcast, Comms Question Time, Richard Midson teams up with communication/PR experts Sonali Sokhal and Jim McCarthy to solve listeners' comms questions.

    In this episode, they take questions from a non-profit heart health campaign struggling to gain media attention and from a local council struggling to get across their environmental efforts. We also cover using personal stories, celebrity endorsements, social media, and community engagement in order to create messaging that stick in people's minds. CommsQuestionTime is all about "PR-led" marketing, an approach that uses relationship building to guide marketing efforts.

    If you’re looking to experiment with comms or have a comms problem, then this is the show for you.

    Submit your questions, or find out more at ⁠commsquestiontime.com⁠

    If you want to reach out to a particular panellist, they have all agreed to be contacted in the following ways:-

    Sonali Sokhal - Intelliquo - https://intelliquo.in/

    Jim McCarthy - CounterPoint Strategies - https://x.com/JMacNYC


    #pr #comms #marketing #communications #prtips

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    45 分