This, the first episode of COMMSCAST, our new podcast series for Reputation Management professionals, features Chennakeshav Shenoy (CK), Senior Group Head at Adfactors PR, and Michelle Francis, AVP - Corporate Brand & Communications at Godrej Industries Group. Both are accomplished professionals in the ever-evolving world of Public Relations and Reputation Management and share interesting insights and points to ponder that will help other young professionals in the space of Reputation Management.

Michelle highlights the transformation of public relations from traditional methods to digital strategies, emphasizing the critical role of storytelling in engaging audiences. She shares her journey from Madhya Pradesh to Mumbai, reflecting on how data analytics has become integral to shaping modern PR. Michelle discusses the need for narratives that align with business objectives and addresses challenges like gaining stakeholder acceptance. She showcases Godrej's innovative communication initiatives, which integrate purpose-driven storytelling to foster deeper consumer connections and brand loyalty.

The conversation explores the PR industry's evolution over the past decade, with a shift from media-centric approaches to comprehensive, two-way digital strategies.


Michelle underscores the importance of balancing traditional storytelling with digital agility to meet evolving market demands. She emphasizes the need for PR professionals to craft impactful, authentic narratives while achieving measurable outcomes.


Highlighting the timeless value of human connection in today’s digital world, Michelle offers insights on adaptability and the enduring art of storytelling, inspiring professionals to remain relevant and relatable in a dynamic industry.

Michelle and CK discuss the importance of human connection in an increasingly digital landscape, recognizing the timeless value of personal engagement in fostering brand sentiment. Michelle's reflections on her journey and her advice to emerging professionals emphasize the need for adaptability, openness to feedback, and the drive to remain authentic and relatable.

So, here’s the inaugural episode of CommsCast, the new podcast series from MediaBrief.com. We hope you too find the conversation between Chennakeshav Shenoy and Michelle Francis as inspiring and engaging as we did. We also hope that some of the insightful takeaways we’ve shared in the infographic above will help every custodian of Corporate Reputation in their quest for professional excellence and impact in the truly dynamic, ever-evolving field of Public Relations and Communications for Reputation Management.



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