In this episode of Connect.Vegas, host Ben Laifsky speaks with Jeanette Jones, founder of Cottrill Research, about her fascinating work in competitive intelligence and market research. Jeanette, a professional librarian and researcher, shares insights into how she helps companies stay competitive in an increasingly complex data-driven world. Her journey from setting up corporate libraries at major institutions like Arthur Andersen and Bank One to founding her own research firm illustrates her deep expertise in gathering and analyzing business-critical information.

Jeanette talks about the evolution of research, from the days of printed binders to the vast and often overwhelming amount of online information available today. She explains how Cottrill Research stands out by providing clients with valuable, authoritative insights that are not easily found using standard research tools. Jeanette’s work focuses on competitive intelligence and supply market research, and she emphasizes the importance of understanding the credibility of information sources in today’s media landscape.

The conversation also touches on her early life, growing up in Marietta, Ohio, her career path, and her current love for Las Vegas, where she and her husband moved in 2010.