In this conversation Matt and Shelby discuss the multifaceted role of content strategy in marketing with Drysen Carsten. They emphasize the importance of creating engaging and emotionally resonant content that builds trust and inspires curiosity among audiences. They share insights on the significance of relatability and vulnerability in storytelling, the need for bold marketing strategies, and the critical touchpoints in the customer journey that foster brand loyalty. They also highlight the role of data and analytics in shaping effective content strategies, advocating for a balance between creativity and strategic planning in content creation.

On this special Halloween edition of Content Alchemy, Matt and our guest, Drysen Carsten, will be cracking the case on marketing murders and how these brands could potentially be brought back from the dead! Shelby is your storyteller and we will be chatting through 3 brands that follow a spooky theme. Play along at home!

In this conversation, Chelsea Druso discusses the unique culture at Provide, emphasizing inclusivity, flexibility, and the importance of storytelling in marketing. She shares her experiences as a mother in a predominantly female marketing team and how this environment fosters creativity and empathy. The discussion also highlights the significance of accessibility and representation in content creation, the alignment of values with external partners, and the preference for qualitative over quantitative results in measuring success. Chelsea reflects on the risks involved in storytelling and the celebration of team creativity, particularly in their impactful brand videos.