After 155 episodes, it’s time to close this chapter. In this heartfelt final episode, I reflect on the journey of The Content Amplification Show—from its start in November 2019 as a solo podcast to its evolution with incredible guests, co-hosting periods, and countless lessons.

This isn’t goodbye to amplifying content, but rather a pivot to focus on a new passion: marketing automation. I’m retiring this show to give my full attention to The Automation Show, where I’ll dive deep into tools, strategies, and systems to help businesses streamline and grow.

I share why this shift aligns with my business journey, how content creation will look moving forward, and how automation and amplification can work together to create even greater impact.

CHECK OUT THE NEW SHOW - https://pod.co/theautomationshow

SUBSCRIBE ON YOUTUBE

https://www.youtube.com/bluecowmarketing

If you’ve been a listener, a guest, or part of this journey in any way—thank you. Your support has meant everything. The episodes will remain available for you to revisit, and I hope you’ll join me in this new chapter by subscribing to The Automation Show.

Links to the new podcast and YouTube channel are in the show notes.

Thank you for being part of this incredible journey. Here’s to new beginnings!

In this episode, Shaun chats with Chantal Cornelius, founder of Apple Tree Marketing, to dive deep into the emotional side of marketing and why it’s the key to building strong customer relationships. Chantal shares insights from her decades of research into what drives buying decisions—hint: it’s more than just a product or service!

Together, they explore why connecting with your customers on an emotional level creates loyalty that lasts. From understanding the emotional motivators behind buying decisions to building trust at every step of the customer journey, Chantal offers actionable strategies for making meaningful connections with your audience.

Tune in to learn:

• How to uncover what really matters to your customers
• The power of emotional language in marketing
• Tips for aligning your sales and delivery teams to create consistent customer experiences
• Why focusing on retention can be more valuable than chasing new clients

LinkedIn: https://www.linkedin.com/in/chantalcornelius/

Take the Test: https://appletreeuk.com/Take-the-Test/

In this episode, Shaun sits down with Jacqueline from Behind the Design Co., who shares her transformative journey from a 15-year corporate marketing career to helping creative entrepreneurs build profitable businesses. Jacqueline opens up about her pivot from marketing into interior design and how her experience in both industries inspired her to create a unique program for entrepreneurs who want to turn their hobbies into sustainable businesses.

Listen in as Jacqueline reveals her three-pillar framework for success:

• Mindset Mastery: Why understanding your mindset and overcoming hidden mental blocks can be the game-changer for business growth.
• Systemizing for Success: How establishing systems and processes can prevent burnout and help solopreneurs work smarter, not harder.
• Building Supportive Habits: The small but powerful habits that keep businesses running smoothly and allow entrepreneurs to scale.

Jacqueline shares practical advice on how to focus your marketing efforts, the power of asking for help, and tips on creating an exceptional client experience. Whether you’re just starting out or feel stuck in your business, this episode is packed with actionable strategies to help you grow with intention.

Website: https://www.behindthedesignco.com

Instagram: https://www.instagram.com/behindthedesignco/

LinkedIn: https://www.linkedin.com/company/behind-the-design/