In this episode, we dive into the world of podcast guesting as a powerful networking and marketing tool for business owners. Our guest, Jessica Rhodes, founder of Interview Connections, shares her insights on how appearing as a guest on podcasts can open doors to new relationships, opportunities, and business growth.

Key Topics Discussed:

• The Overlooked Value of Podcast Guesting: Jessica explains how podcast guesting is not just about reaching a wide audience but also about building relationships with podcast hosts who are often fellow business owners.
• Starting with Guesting Before Hosting: She advises aspiring podcasters to begin by guesting on other shows to gain experience and confidence before launching their own podcast.
• Building Genuine Relationships with Hosts: Jessica emphasizes the importance of connecting with podcast hosts before and after the interview to nurture valuable professional relationships.
• Strategies for Providing Value Without Being Salesy: Learn how to share your expertise and stories in a way that provides value to listeners without turning the conversation into a sales pitch.
• Choosing the Right Podcasts to Appear On: Insights on selecting podcasts that align with your target audience and business goals to maximize the impact of your guest appearances.
• The Long-Term Benefits of Podcast Guesting: Jessica discusses how podcast episodes serve as evergreen content that can continue to generate leads and opportunities long after they are published.

Guest Bio:

Jessica Rhodes is the founder and CEO of Interview Connections, the first podcast booking agency established in 2013. With over a decade of experience in the podcasting industry, Jessica has helped hundreds of entrepreneurs leverage podcast guesting to grow their businesses. She started her entrepreneurial journey as a virtual assistant and quickly saw the potential of podcast guesting as a networking and marketing tool.

Connect with Jessica:

• Website: interviewconnections.com
• LinkedIn: Jessica Rhodes on LinkedIn (Note: Insert actual LinkedIn URL if available)

Actionable Takeaways:

1. Focus on Building Relationships: Remember that podcast hosts are valuable connections who can lead to new opportunities beyond the episode.
2. Prepare Your Messaging: Have a clear understanding of your topics and the value you bring to ensure each guest appearance is impactful.
3. Invest in Quality Equipment: Good audio and video quality can enhance your professionalism and the overall success of your guest appearances.
4. Think Long-Term: Approach podcast guesting as a long-term strategy, committing to consistent appearances over time to see substantial results.

Sponsor/Call to Action:

Interested in leveraging podcast guesting to grow your business? Visit Interview Connections to learn how Jessica and her team can help you get booked on podcasts that align with your goals.

Subscribe & Leave a Review:

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In this episode, I sit down with the inspiring Bernadine, who shares her remarkable story of resilience, reinvention, and the power of knowing your “why.”

Connect on Instagram: https://www.instagram.com/your_motivationalcoach

After moving from South Africa to the U.S. with just $200, Bernadine and her husband had a choice: rebuild from scratch or let adversity win. They chose to thrive.

We dive into:

• The importance of defining your 'why' in business and life
• How Bernadine launched multiple ventures, including a gratitude journal and a coaching business
• Strategies to overcome self-doubt, fear, and uncertainty when pursuing your goals
• Why gratitude is essential for success and growth

Whether you're an entrepreneur, business leader, or someone navigating a major life change, this episode is packed with motivation, actionable advice, and real-world strategies to help you turn obstacles into opportunities.

Tune in to hear how Bernadine transformed adversity into opportunity and learn how you can do the same.

Host: Shaun Whynacht

Guest: Marcel Petitpas, CEO of Parakeeto

In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them, and the importance of aligning pricing with the value delivered to clients.

Episode Highlights:

• Introduction to Pricing & Profitability: Shaun and Marcel introduce the topic, emphasizing the importance of structuring pricing models to build a profitable agency that serves its clients effectively.
• Marcel’s Background: Marcel shares his journey from running a virtual real estate tour agency to becoming an expert in agency profitability, highlighting his experiences and lessons learned along the way.
• Different Pricing Models: Marcel outlines four main categories of pricing models for agencies:

1. Time and Materials Billing: Selling hours, days, weeks, or months.
2. Abstracted Versions of Time-Based Billing: Broader time horizons or larger buckets of team rates.
3. Flat Rate Pricing: Fixed costs for specific deliverables.
4. Value-Based Pricing: Pricing based on the value or performance outcomes delivered to clients.

• Utility of Time and Materials Billing: Marcel explains situations where time and materials billing is beneficial, especially for high-risk or undefined scope projects.
• Indicators for Changing Pricing Models: Signs that an agency might need to adjust its pricing model, such as consistently going over budget or the methodology used conflicting with the pricing structure.
• SaaS-Based Service Agencies: Insights on how agencies offering SaaS products should approach pricing, including the importance of considering pass-through costs and understanding agency gross income.
• Future Trends in Agency Pricing: Marcel shares his observations on the increasing complexity of pricing models in smaller firms and the importance of internal specialization for future agency success.
• About Parakeeto: Marcel discusses his company, Parakeeto, which provides software and services to help agencies measure and improve profitability through actionable insights based on operations data.

Resources Mentioned:

• Parakeeto Website
• On Pricing Models: https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/
• Toolkit: http://parakeeto.com/toolkit?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Content+Amplification+Podcast
• For solopreneurs who want to scale a team: https://www.youtube.com/watch?v=RXaNXMzcPoY&ab_channel=SolopreneurCoach-MikeMoll
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Connect with Marcel Petitpas:

• LinkedIn
• Twitter

Final Thoughts: Marcel leaves listeners with the encouragement to explore different pricing models and find the one that aligns best with their agency’s strengths and the value they deliver to clients.

How to Work with Parakeeto: If you’re interested in working with Parakeeto or learning more about their services, visit their website or check out their free agency profitability toolkit.

Closing: Shaun thanks Marcel for sharing his valuable insights and expertise on agency pricing and profitability, wrapping up the episode with a note of appreciation for his time and knowledge.

Tune in to this episode to gain a comprehensive understanding of how to structure your agency’s pricing model to ensure profitability and sustainable growth.