Welcome back to the Content Community Commerce podcast with Tim and Robbie! In this episode, we're diving deep into a topic that can be a game-changer for your e-commerce business – investing in email marketing. From why it's not as 'free' as it seems to the best strategies for building a truly effective email marketing system, we're breaking down everything you need to know. Whether you're just starting out or looking to scale up, this episode will give you the insights to turn your email campaigns into a revenue-generating machine. Let's get into it!

Resources mentioned in this episode:
Klaviyo

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In this episode, we take a closer look at a critical decision for businesses today—"How much should you invest in SEO?" From exploring the long-term benefits of SEO to comparing in-house versus outsourced strategies, Tim and Robbie break down the key factors that influence the success of your SEO efforts.

Whether you're a growing brand or an established company looking to optimize your marketing spend, this episode offers valuable insights to help you make informed decisions in the ever-evolving world of SEO.

Resources mentioned in this episode:

HubSpot

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In this episode, we’re diving deep into the world of omnichannel content. As brands look to reach customers across multiple platforms, developing a seamless content strategy is more important than ever. We'll explore how businesses can leverage different channels—online and offline—to create consistent, engaging content that drives sales and enhances the customer experience.

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In today’s fast-paced digital world, creating a seamless user experience (UX) can make or break your online business. From navigating websites to engaging with emails, every interaction matters. If your users encounter a confusing or unpleasant experience, they're unlikely to stay, explore, or make a purchase. More than ever, businesses must focus on UX as a key driver of success, especially in areas like SEO and email marketing.

In this episode, we'll explore how improving your UX can enhance your website’s performance, increase engagement, and ultimately boost revenue—while keeping your customers coming back for more.

Resources mentioned in this episode:

Email on Acid

MozCon

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In this episode of the Content Community Commerce podcast, Tim and Robbie delve into the challenges marketers face in an ever-changing digital landscape. They discuss the constant updates to algorithms on platforms like Google and how these changes can impact marketing strategies.

Instead of chasing every change, Tim and Robbie advocate for understanding the long-term goals of these platforms and aligning marketing efforts accordingly. They emphasize the importance of creating quality content that focuses on the user experience, rather than short-term gains. The episode also touches on the role of AI in content creation and how marketers can maintain a human touch in their strategies.

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In this episode, Tim and Robbie dive into the world of SEO, focusing on how to effectively set and track OKRs for your SEO strategy. They introduce a new concept called "Soakers" to describe the big, impactful SEO goals that businesses should aim for.

The conversation covers everything from the basics of OKRs to the nuances of SEO strategies, including how to manage expectations, track progress, and know when it's time to pivot. Whether you're new to SEO or looking to refine your strategy, this episode offers valuable insights into building a successful SEO framework that aligns with your business goals.

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Website migrations can be a daunting task, but with the right approach, they can also be a catalyst for growth. In this episode, Tim and Robbie share their insights on how to navigate this complex process. From choosing the right CMS to managing the impact on SEO and traffic, we'll cover everything you need to know. Join us as we demystify the world of website migrations and help you avoid common pitfalls.

Resources mentioned in this episode:

The Marketing Stool

Email Marketing For E-Commerce

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In a world flooded with noise, how do you capture and keep your audience's attention? Learn how to use content as a Trojan Horse to earn your audience's atttention, ultimately leading to conversions. From crafting irresistible content to building loyal communities, we'll equip you with the strategies and tactics to succeed in today's competitive marketplace.

Resources mentioned in this episode:

How To Plan A Promotional Campaign

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