Tuff Country has been through some changes, from the founding 35 years ago to it’s purchase by a private equity firm to being back in the hands of the founder, Kelly Davis. Kelly shares all the details and what’s coming next. We wish him all the best in his reboot! Be sure to listen on your favorite podcast app.

3:07 – I guess we’ve always been off-road entrepreneurs

6:54 – He said, “swim or sink, it’s up to you. You control your own destiny here.”

12:26 – we really engaged with grassroots events all over the country

16:45 – one thing we really tried to do was control our growth

22:06 – we thought, if we can survive 2008 and climb back out of this hole, we’re going to be some tough dudes

33:02 – they buy you because you are a well-earned machine, you’re profitable, you have value, and then they get away from your core values

43:05 – we made an offer, they accepted and the work started, we had to reboot this thing.

51:13 – Quitten’s easy, man, so easy. The harder you work, the luckier you get.

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

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Blue Ribbon Coalition Executive Director Ben Burr gives the low-down on what BRC needs right now and shows us how we can be successful in our land use fight. It’s a fascinating take on what is going on in the real world. Be sure to listen on your favorite podcast app.

4:16 – my ancestors settled the Moab area; the Burr Trail is named for them

8:01 – I was always an advisor on these issues, I had pretty deep life experience working on public lands

17:13 – If you would have said I’m going to go from restaurants to politics, I would have been like, how am I going to get there?

25:16 – that’s the operating system running things now, it positioned lawyers to be the key players in this movement, especially on the environmental side

30:19 – and so, it is time to install an operating system that works to the benefit of outdoor recreation users

37:21 – you say exclusionist, I say elitist, it’s a very elitist movement

47:21 – SUWA wants concentrated recreation in just a few areas

53:20 – Call to Action – join BRC, a change in the public land system is going to happen because a bunch of people rise up and demand it

1:01:15 – if everybody who owned an off-road vehicle joined BRC, I’d be bigger than the Sierra club, it’s a $300 million organization – the math maths out on that

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

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“I just wanna go fast,” Chris Ridgway. Chris joins us from the road as he’s hauling multi-million-dollar cars all over the US. If it’s got wheels, Chris has raced it, from motorcycles to Porches. Some great stories in here. Be sure to listen on your favorite podcast app.

6:35 – I wasn’t the most popular guy, I wasn’t the least liked guy, I was just one of the guys.

10:38 – I was still getting lapped in the ADCC beginner class. I wasn’t good. I just wanted it.

19:51 – It was a way of me feeling important and feeling like people like me, and the thing is, as you know about racing, that’s all that matters.

25:31 – I turned pro in ’91, and I got hurt. The big injury came in, I think, ‘95

40:34 – He said, “someone needs to put you in a car.” And I said, “who’s going to put me in a car?” And he said, I will.

48:13 – I had my leg all bandaged up, and I remember smacking it on the dash and someone’s wife duct taped it back up!

52:47 – He had so much more to lose, I felt like I didn’t have much to lose, and so I would take chances like that

1:06:50 – I was like, dude, we can do these doubles, he’s like, well, what happens if we come up short?

1:14:55 – and when you go to SEMA with Jesse Combs on your arm as your co-driver, you get sponsorship

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

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