When I hit record on my podcast, I never know exactly how the conversation will flow, and that’s the way I like it. My guest today, Cort Brady, was dialing in from Draper, Utah, just about 20 minutes from me in American Fork. I could tell right away we were going to have a natural, laid-back conversation, which is exactly what I aim for when I bring people onto the Vision with Execution podcast.

I started by making sure our audio was good—podcasting isn’t always glamorous, and sometimes, you have to roll with the punches. Cort had to adjust his setup since his usual recording space was taken, but we made it work. That’s ingenuity at its finest. Once everything was set, we kicked things off, and I introduced Cort as the founder and CEO of Covalent, a company that helps founders build great teams so they can grow faster with less turbulence. I hoped I didn’t butcher that too much, but Cort seemed cool with it.

We got into our backgrounds, finding common ground in our entrepreneurial journeys. He shared that he met his wife at BYU-Idaho and was studying finance before leaving with just 20 credits left to jump into business opportunities. We both agreed that real-world experience teaches lessons no degree ever could. His path took him through door-to-door sales, founding Aspen, and eventually Covalent. I loved hearing how he navigated those transitions, learning from setbacks and successes alike. He even had a $500,000 software bet that didn’t quite pan out, but the way he described it—owning the failure, learning from it—was something every entrepreneur can relate to.

One of the biggest takeaways for me was his perspective on negotiation. Before our chat, I had a pretty negative association with the word, picturing a power struggle. But Cort reframed it as simply understanding what the other person wants and figuring out how to align that with what you can deliver. It’s not about winning the deal at all costs but about keeping the relationship intact so that there’s always another negotiation in the future. That clicked with me. It’s how I’ve tried to operate in business, even if I never called it negotiation before.

We also talked about personal goals—because business and life are deeply connected. Cort’s vision for 2025 is freeing 12 founders so they can focus on what they actually set out to do. He wants to grow Covalent’s software to 100K ARR and build his rental property portfolio, which he started last year with a buzzer-beater real estate deal made just before the new year. On the relationship side, he’s committed to strengthening connections with his wife, kids, and his ‘tier 1’ friends—the ones who are like family. That phrase stuck with me. We choose our friends, and some become as important as the people we’re born with.

Health was another big goal for him—hitting 9% body fat, building muscle, and even improving flexibility. I respected the way he approached it with clear, specific numbers. It reminded me of my own fitness journey and how tracking real metrics, like through DEXA body scans, gives you a much better picture than just looking in the mirror or chasing PRs at the gym.

As we wrapped up, I couldn’t help but reflect on how much ground we covered. Business, relationships, faith, health—it all matters. And Cort wasn’t just throwing out vague aspirations; he had a clear vision and an execution plan behind it. That’s the kind of mindset that gets people where they want to go.

Before signing off, I thanked him for being real and sharing his actual numbers and goals. It’s easy to stay surface-level, but conversations like this remind me why I do this podcast in the first place. It’s about learning from people who are making things happen, seeing what works, and applying those lessons to our own lives.

After we ended the recording, I promised to get the episode up by the next day and tag him on LinkedIn. If he could share it, great—but either way, I knew it was a solid conversation worth putting out into the world. And that’s what keeps me excited to keep hitting record, episode after episode.