Welcome to another enlightening episode of MOJO: The Meaning of Life and Business, where we unravel the mysteries of marketing on a shoestring budget. Our host, Jennifer Glass, delves into the pivotal question of how businesses can effectively promote themselves without hefty marketing expenditures. As the business landscape constantly fluctuates, Jennifer delves into the crucial strategies to get your brand out there and generate leads, especially during downtimes. From the power of joint ventures to reimagining your email list strategy, Jennifer uncovers the keys to impactful, cost-effective marketing. Join us as we explore how to establish genuine connections with potential customers, propelling your business towards success and meaning in both the professional and personal realms.

Keywords: business, marketing investment, joint venture strategy, plumber, electrician, realtor, partnership, customer referral, list management, messaging, email marketing, alumni affairs, fundraising, university donations, soft ask, call to action, relationship building, sales strategy, value proposition, joy in business, success mindset, business growth, networking event, lead generation, branding, customer retention, marketing investment, business strategy, small business marketing, business development