Ilana Kloss, CEO of Billie Jean King Enterprises, has spent decades making sure women’s sports isn’t treated as charity—it’s an investment. She joins Courtside to break down the business case for equity, why sustained investment is key, and how brands are finally waking up to the value of women’s sports.

• 02:27 Introing Ilana
• 10:35 The Founding of World Team Tennis
• 24:16 Building Billie Jean King Enterprises
• 30:43 The Evolution of Women's Tennis
• 31:17 Navigating the Modern Media Landscape
• 33:47 Challenges and Changes in League Structures
• 35:10 Sustaining Growth in Women's Sports
• 37:50 The Power of Unified Voices
• 41:33 Investment and Long-Term Vision
• 49:47 The Role of Brands in Women's Sports
• 55:12 Final Thoughts and Future Outlook

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Women’s sports aren’t just having a moment—they’re building a movement. Courtside is the podcast where sports, business, and investment collide to uncover insights and ideas shaping the future of this billion-dollar industry.

Hosted by Laura Correnti—founder and CEO of Deep Blue Sports + Entertainment, and a leading driver in commercial growth in women’s sports—this show goes beyond the scores to highlight the power players, game-changing deals, and the trends redefining the landscape. From league commissioners to top athletes, investors, and team owners, we’re breaking down sponsorship strategies, media rights, and the big bets fueling the industry’s growth.

If you’re an industry leader, investor, athlete, or just a fan who wants to see women’s sports thrive—grab your seat and join us Courtside.

See omnystudio.com/listener for privacy information.