In this episode of Wake Up and Read the Labels, host Jen Smiley chats with Janet Flores Pavlovich, founder of COYOTAS, about her mission to revolutionize tortillas and elevate clean eating. Janet shares her inspiring journey from pastry chef to tortilla innovator, driven by her desire to create a healthier, more transparent option for families. COYOTAS tortillas are made with only four simple, organic ingredients—offering a clean alternative that doesn’t sacrifice taste or texture. The duo discusses everything from COYOTAS' compostable packaging to empowering women through food traditions. This is a must-listen for anyone craving a healthier way to enjoy tacos, enchiladas, and more!

Get 20% off your first order at EatCoyotas.com using the code “WAKEUP”

Disclaimer:

The content provided by Wake Up and Read the Labels and Jen Smiley is for informational purposes only and is not intended as medical advice. Jen Smiley is not a licensed nutritionist, dietitian, or health professional. All recommendations and insights are based on her personal research and experiences. Always consult a qualified healthcare provider before making any changes to your diet or wellness routines.

Additionally, some of the links shared may be affiliate links, meaning Wake Up and Read the Labels may earn a small commission at no additional cost to you. This supports our ability to bring you quality content.

Key Takeaways:

• The Problem with Traditional Tortillas: Store-bought tortillas often contain additives like monoglycerides, sodium acid, and cellulose gum, which can cause inflammation and harm your health.
  
  
• Coyotas’ Clean Ingredient List: Made with just four organic ingredients: organic cassava flour, water, organic coconut oil, and sea salt. These tortillas are grain-free, gum-free, gluten-free, and anti-inflammatory.
  
  
• Honoring Tradition and Heritage: Janet, from Sonora, Mexico, wanted to modernize the traditional tortilla recipe to meet today’s clean eating standards. COYOTAS’ name honors strong, resilient women from Sonora who inspired her journey.
  
  
• Eco-Friendly Packaging: 100% compostable packaging made from cassava, eucalyptus, and wood pulp—no plastic waste.
  
  
• Storage and Cooking Tips: Refrigerate tortillas for up to 15 days or freeze for longer storage. Warm on a pan or stove for 30-45 seconds for soft, pliable results.
  
  
• Recipe Inspiration
  Breakfast tacos - Scrambled eggs, avocado, and salsa.
  Rolled taquitos - Shredded chicken or beef wrapped and baked.
  Tortilla pizza - Add clean-label sauce, cheese, and toppings for a quick meal.
  
  
• Why Cassava Flour and Coconut Oil?
  Cassava flour - Gluten-free, low glycemic, and nutrient-dense.
  Coconut oil - A healthy fat that stays stable under heat, reducing oxidative stress.
• Going Against the Grain in the Food Industry: Janet refused to compromise on quality, even when faced with industry pressures to include gums and preservatives.

Janet Flores’s Links:

Website: https://eatcoyotas.com/

LinkedIn: https://www.linkedin.com/in/janet-flores-pavlovich-4776a820b/

Instagram: https://www.instagram.com/janetflorespavlovich/, https://www.instagram.com/eatcoyotas/

Facebook: https://www.facebook.com/eatcoyotas

Jen’s Links:
Instagram: https://www.instagram.com/wakeupandreadthelabels
Facebook: https://www.facebook.com/WakeUpAndReadTheLabels

The Wake Up Label Letter: https://jensmiley.substack.com/subscribe
Apple Podcasts: https://podcasts.apple.com/us/podcast/wake-up-and-read-the-labels/id1618784569
Spotify: https://open.spotify.com/show/7v3WcgicHQrjU9iCEcLZLX