Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge

👉 Sasha and Elise explore:

— Developing a book of business and lawyers' motivations to earn more based on the business they bring in

— Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought leadership

— Understanding business development as a long-term investment rather than something producing instant results

— The need for firms to train lawyers in business development and coach them through the process

— Challenges smaller firms face in delegating roles and barriers to revenue growth

👉 Main takeaways from the episode:

— Lawyers are naturally driven by billable hours but must shift focus to business development to avoid "tunnel vision" and maximize leverage of their expertise

— Creating business takes an investment of time and may not provide immediate returns, but paying off over the long run through building relationships

— Growing a firm requires owners to delegate roles to specialists and move from solely practicing law to managing business operations

— Younger lawyers want mentoring and opportunities to develop skills just as they received coaching in other activities as they grew up

📰 About Elise Holtzman:

Elise Holtzman is an accomplished attorney and professional coach dedicated to helping lawyers maximize their potential. As the founder of The Lawyer's Edge, she draws from her experience practicing commercial real estate law at top firms and graduating cum laude from Columbia Law School. Through individualized coaching, training programs, and frequent speaking engagements, Elise equips attorneys with the business development skills needed to lead thriving practices and legal organizations. Her mission is empowering lawyers to take control of their careers while sustaining high-quality client service and operations.

📞 Connect with Elise Holtzman:

• Website: https://thelawyersedge.com/

• LinkedIn: https://www.linkedin.com/in/eliseholtzman

• Facebook: https://www.facebook.com/TheLawyersEdge/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

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