Lockdown was a life-changer for Michele Ferron. After losing most of her marketing clients during the pandemic, she decided to upskill her design skills. Then after an experiment involving calendars for the downstairs loo, she accidentally ended up starting her dream stationery business. Good Tuesday (formerly Once Upon a Tuesday) is now going from strength to strength as a brand, with a whole team behind it and even an endorsement from Hollywood star, Drew Barrymore!

Michele Ferron's proof that we should all pay more attention to going for our dreams...because who knows what might happen?

I loved chatting with her to find out about her journey and the stepping stones in her life, which led to Good Tuesday becoming a success.

Enjoy.

Story Slurp is hosted, produced and edited by Victoria Brown.

LINKS:

• Get your Brand Story Canvas here.
• Get on the Brand Story Clarity Challenge wait list here.
• Find out how we can help you tell your story here.

All change... after 63 successful episodes of Creative Slurp, it was time for a new focus.

In this new episode, find out about the journey I went on to uncover my own thread - storytelling - how you can find your own thread, and what you can expect from the new episodes of Story Slurp.

I want to inspire you to share your story and Story Slurp is designed to help you with every aspect of that - from hearing other people's stories, to listening to story experts.

We are hardwired to respond to stories, which is why learning about story is such a powerful tool for business owners.

If you want to uncover the power of storytelling, you're in the right place - enjoy.

Story Slurp is hosted, produced and edited by Victoria Brown.

LINKS:

• Get your Brand Story Canvas here.
• Get on the Brand Story Clarity Challenge wait list here.
• Find out how we can help you tell your story here.

You DON'T have to be on social media for your business.

Yup, I said it. I’m a marketing coach, but I don’t believe posting on social media should be a foregone conclusion for a business.

How did that make you feel?

I see so many small business owners bogged down by the obligation of making content for social media - totally burnt out by the amount of content they need to create, and then it’s not actually making a difference to the bottom line. And the reality is there are so many other ways of finding customers - many of them better - yet people still stay stuck in a kind of self-imposed social media jail without actually thinking of whether it’s adding value to their business.

The job of social media is to attract new customers to your business, to help them get to know you better and to keep you front of mind…is it doing that for you? if not, there will probably be other marketing channels and tactics that can do that better. Be open to new ways of working and give something else a go.

In my latest episode of Creative Slurp Podcast I give my views on social media:

• I explain why it’s not the be-all and end-all
• I talk about the big businesses that have already gone social free
• I show you how you can still get the benefits of social media without even having an account
• I spill the beans on two other methods of attracting customers and building your brand that I consider to be better
• I empower you to make the choice about social media that’s right for your business.

I'm not ‘anti-social media’ and yes, I do have social media accounts. But I also want to help business owners be intentional about making the best decision they can around their marketing strategy and where they spend their time.

Story Slurp is hosted, produced and edited by Victoria Brown.

LINKS:

• Get your Brand Story Canvas here.
• Get on the Brand Story Clarity Challenge wait list here.
• Find out how we can help you tell your story here.