Preston Rutherford, co-founder of Chubbies Shorts and Loop Returns, shares his motive for sharing content and building an audience on LinkedIn. He discusses the therapeutic aspect of documenting his experiences and mistakes, as well as the desire to help others and provide a different perspective. Preston emphasizes the importance of building strong brands that generate long-term value and benefit all stakeholders. He also delves into the transition from direct response marketing to brand-building activities in the DTC space, highlighting the need for a content machine and the balance between short-term and long-term strategies.

SHOW TIMESTAMPS

00:00: Introduction and Motive for Sharing Content

10:31: Transitioning from Direct Response Marketing to Brand Building

17:29: The Importance of Building Strong Brands for Long-Term Value

25:10: Creating Valuable Content that Resonates with the Audience

30:20: Creating Valuable Content: A Mindset Shift

32:02: The Process of Content Creation

45:39: Advice for Starting Out in Content Creation

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In this episode of Creator Journeys, I'm thrilled to be joined by Jeremy Horowitz, Managing Partner at Because Ventures and Head Creator at the popular "Let's Buy a Biz" newsletter. Jeremy shares his insights on leveraging a personal brand for content marketing success, particularly on LinkedIn. After years of refining his approach, Jeremy has mastered the art of creating highly engaging content that not only captures attention but also drives real business outcomes.

We dive into his journey of discovering what works on LinkedIn, from experimenting with different content types to analyzing his most successful posts. Jeremy also discusses the power of "fake takeovers," a unique content format that has significantly boosted his engagement and deal flow. Whether you're a content creator, entrepreneur, or just curious about the creator economy, this episode is packed with actionable insights and strategies to elevate your content game.

Summary:

In this insightful podcast episode, Jeremy Horowitz shares his journey from being a content creator struggling to gain traction on LinkedIn to becoming a recognized thought leader in the space. Jeremy reveals the strategies and tools he used to turn his LinkedIn content into a powerful business asset, driving deal flow and creating new opportunities. He also discusses the importance of analyzing content performance, the benefits of increasing posting frequency, and the value of consistently delivering high-quality content. Jeremy’s unique approach, including his "fake takeovers" concept, offers a fresh perspective on how to engage and grow an audience on LinkedIn. Don't miss out on his expert advice for anyone looking to enhance their content marketing strategy.

Chris Walker is the GOAT of B2B content on LinkedIn, and I wanted to ask him hard questions that everybody else avoids when discussing content.

• What metrics should we track to truly measure the ROI of content?
• How to create a disruptive new language to gain attention i.e. "Dark social" *
• How to differentiate quickly and gain traction if you're starting from zero and cut through the noise

We'll also discuss how Chris plans to leverage his personal brand to build new businesses in the future.