‘’If you look at the prediction for 2025, content and copy is the king.’’

I’m so thrilled to have my friend Denis Fourie back on The Professional Rule Breaker Show for the third time! Denis isn’t just a guest—he’s someone I could talk business with for hours, and we always end up discovering something new together. Denis shares how having a mentor turned his career around, helping him grow his business by a whopping 600% in a single year. He’s been through all the ups and downs, and his take on making marketing personal and building real connections is pure magic.

If you’re ready for a mindset shift, laugh, and pick up some amazing tips, tune in! And get ready for Part 2 next week—it’s packed with more on elevating your customer experience and creating relationships that last.

Timestamps:

• 00:00 Understanding the Importance of Marketing
• 13:00 Knowing Your Customer and Their Journey
• 13:36 Optimizing Marketing Timelines and Strategies
• 14:38 Building Trust and Personal Branding
• 16:03 Segmenting Your Audience: Cold, Warm, and Hot
• 16:31 Effective Retargeting Techniques
• 17:36 Choosing and Integrating the Right Marketing Channels

Key Topics Discussed:

• The transformative power of mentorship in business growth
• Why understanding the customer journey is essential for high conversions
• Strategies for segmenting and personalizing marketing to cold, warm, and hot audiences
• The importance of retargeting and different approaches to re-engage potential customers
• Lessons from Denis’s journey, including the value of persistence and willingness to learn

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