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In this engaging episode of the RealP3 Podcast, Philip hosts a profound conversation with Mike Brady, an esteemed agricultural consultant and land agent from Ireland. With over 40 years of experience in the agricultural sector, Mike offers invaluable insights into the complexities of succession planning, sustainable farming practices, and the unique agricultural landscape of Ireland. This episode is a treasure trove of knowledge for anyone involved in or interested in the future of farming, from the challenges of generational transitions to the broader implications of environmental sustainability in agriculture.

Key Learnings:

1. Succession Planning in Agriculture: Succession planning is a critical, yet often challenging, process in farming communities worldwide. Mike delves deep into this topic, sharing his observations from over four decades of experience. He highlights the common misconception about the aging farming population, explaining that while statistics might show a high average age, the reality is that younger farmers are often running the farms long before they officially take over ownership. This phenomenon is particularly pronounced in Ireland, where cultural and historical factors play a significant role in land tenure and inheritance.

Mike discusses the typical succession timeline in Ireland, where farm ownership usually transitions when the current owner reaches pension age, around 66 years old. He also points out the incentives for early succession, such as tax exemptions for farms transferred before the successor's 35th birthday. This system not only encourages younger generations to take the reins but also ensures that farms remain in the hands of those most capable of managing them.

A particularly poignant story Mike shares is about a farmer in his 80s who struggled with passing on his farm due to unresolved feelings from his own experience of succession. This highlights the deeply personal nature of succession planning and the importance of addressing emotional as well as practical concerns.

2. The Role of Advisors in Succession Planning: Mike emphasizes the crucial role of trusted advisors in facilitating succession. Whether it's an agricultural consultant like himself, a farm accountant, or a specialist in succession planning, having an impartial third party can help families navigate the often difficult conversations around farm transfer. Advisors bring a wealth of experience and can offer practical solutions that balance the needs of all parties involved.

For example, Mike recounts a case where he helped a family transition their farm to the next generation. By laying out clear options and potential outcomes, he was able to guide the family through a process that could otherwise have led to conflict and division. His approach is grounded in practicality, focusing on what will work best for the family and the farm in the long term.

3. Ireland's Agricultural Landscape: Ireland's agricultural sector is unique in many ways, shaped by its history, climate, and the policies of the European Union. Mike provides an overview of the current state of farming in Ireland, noting that while the average farm size is relatively small, around 33 hectares, Irish farmers have found ways to make these holdings viable. Dairy farming, in particular, stands out as the

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