This episode is short. I model a few examples to buttress my point. The main conversation simply suggests how you can organise your service to appeal to either the premium (exclusive) buyer or simply embrace the volume market... however, WHAT IF YOU CAN CREATE A COMBINED STRATEGY? Dive in and know more... share your thoughts with me in the end. - The Octopus.

About The Octopus:

Popularly called ‘The Octopus’, Sam Obafemi is an unconventional thinker. He is called The Octopus because his primary preoccupation is to solve problems, and in fact, where possible, help people avoid them. He is an unrepentant believer in communities, tribes and membership especially how to leverage these vehicles to make wealth for members. He is a trained computer scientist turned Behavioural Change Therapist and Business Community and Membership Specialist.

With more than 2 decades’ experience developed via working in several industries: Manufacturing, Oil and Gas, ICT, and Payment Card infrastructure, Samuel has a huge repertoire of resources that forms the bedrock of solutions. Samuel Obafemi holds several certifications for several areas of expertise. He is a CISCO Certified Network Associate (CCNA), Oracle Certified Associate (OCA), Oracle Certified Professional (OCP), and CompTIA Certified Security Expert (S+).

Having practised as a Neuroscientist with niches in Stress Management, Emotional Intelligence, Anger Mastery and Peak Performance Coaching for well over a decade, he now consults for businesses into core Strategy & Operations Advising with focus on Business Processes, Change Management, Culture & Business Model Development. He has consulted (and provided training) extensively for corporate organizations, individuals and groups on Business Process Engineering and Strategy. Principally, Samuel develops content for capacity building, training and development, life coaching and business systems enhancement. He was also a YouWiN Monitor and Consultant to YouWiN SMEs in the North-Central Region.

A graduate from the prestigious Abubakar Tafawa Balewa University, (formerly Federal University of Technology) Bauchi (North-East Nigeria) with a B.Tech (Hons) in Computer Science, Samuel proceeded to acquire professional qualifications in Human Systems. He is the FIRST Nigerian Certified Anger Mastery Coach and Therapist from Century Anger Management Institute (USA), and a Certified Peak Performance, Business and Life Coach (NCFE, UK). Sam is a Certified Master NLP Practitioner and a certified practitioner of Positive Psychiatry with Mental Health from Sydney University Australia as well as trained in Certified Applied Positive Psychology (CAPP) from Flourishing Centre, Pennsylvania USA. He is also Mental Health First Aid (MHFA) advocate.

Sam holds an MBA from University of Business & International Studies (UBIS), Geneva – Switzerland, an MSc in Management from Ascencia Business School (College De Paris), Paris. France and is currently studying for a Doctorate in Business Administration (DBA). He is the former Vice President (Empowerment) of Life Coaches Association of Nigeria (LCAN) and also a member of the LCAN Advisory Board. He is on the Advisory Board of Civitas Tunisia, Rehoboth Center for Elderly Care (RCEC) Nigeria and School Resource Centre (SRC) Nigeria.

Samuel is a versatile Teacher, Public Speaker, Writer and Business Advisor. He is the Author of some Books including ‘Fans Don’t Pay’, ‘Based on Logistics’, ‘But What Do I Know?’, ‘Fearless Seed’, ‘Rebellion is a Need’, ‘The Vexed God’, ‘My Valleys’, and others.