We don’t get a lot of people on this show who come across a new book that massively impacted them right away, and changed how they’ll do business for the rest of their life. 

For best selling author, host of top 1% podcast How to Land a Job, and founder of Mastering College to Career, Daniel Botero, "$100M Offers" by Alex Hormozi shifted the marketing of his program, and quadrupled his sales.  

In this episode, he shares what he implemented and how it changed his approach to sales and marketing. 

Three Things You’ll Learn In This Episode 

Why creating a course becomes necessary

If you’re in the coaching/consulting world, at some point you’ll run up to the decision of building out a course so you can have more of an impact. You can only have so much of an impact through speaking, individual or group coaching. 

A great marketing mechanism vs. a great offer

As course creators, we’re really proud of our programs and all the features and mechanisms we put into them, but it might not be what our clients care about. What could quadruple the results of our programs is stripping all those mechanics and focusing on what they care about. We need to sacrifice the things we want to talk about in order to talk about what they care about, which in Daniel’s case was removing the risk of signing up. 

The huge coaching problem “$100M Offers” solves

It’s really hard for people to niche down far enough and then figure out a method that can guarantee clients the results as long as they do their part.

Guest Bio 

Daniel Botero is a best selling author, host of top 1% podcast How to Land a Job, and the founder of Mastering College to Career. He ​​helps International STEM Students land their dream job and get sponsorship, without applying to 100s of companies. 

To get in touch with Daniel connect with him on LinkedIn or send an email to daniel@masteringcollegetocareer.com. 

Get $100M Offers: How To Make Offers So Good People Feel Stupid Saying by Alex Hormozi here.