Data is part of all areas of our lives and when we leverage that data to make informed decisions it can change the way we think.  One area where data-driven storytelling is often overlooked is in brand and marketing.  Digital marketing involves a lot of data but when we leverage that data to tell the story of our brand, it elevates the message and enables the cultivation of long-term relationships.  Anebi brings an intriguing story of learning data through a rare mentor then using data for cybersecurity then transforming data into stories for his brand and digital marketing company.  The underpinning of all his roles lies in his love of data and his passion for creating a data-driven story that informs decisions.

Anebi Agbo came to the United States with a love for technology and a drive for change. He started his career in data and analytics with a passion for building a story for customers.  He later moved into cybersecurity where he was able to apply this love of data-driven storytelling to large datasets in his work for American Express. Through his journey, Anebi learned the importance of telling a data-driven story in all areas of business. He saw that too many big ideas didn’t show up as imagined, and too many paying clients got less than they deserved. This brought him to leave the corporate biz to start his agency at the height of the pandemic. 

With his vast experience in data & analytics, Anebi knew there was a better way to showcase clients’ products & services while also achieving results on time & budget. He is the Founder and Chief Strategist at Eikon Labs where he and his team of 10+, across key time zones, create beautiful data-driven designs for small businesses - 24x7. Eikon Labs focuses on Product Strategy, UX Design, UI Design, Product Design, Visual Design, and Web flow Development.

From This Episode:
 
CONTACT ANEBI:

• WEBSITE
• LINKEDIN
• EMAIL: anebi@eikonlabs.com
• CALL/TEXT: 480.788.4682
• FAITH TECH

ANEBI'S RECOMMENDATIONS: 

• Loom for Video Creation
• Web Flow for Website Integration
• Book: Linchpin by Seth Godin
• Book: Art of Possibility by Rosamund and Benjamin Zander
• Book: Pathways to Possibility by Rosamund and Benjamin Zander

SHOWNOTES:  https://www.bisuccesscoach.com/blog
 
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Are you able to get your business users into a room and hash out your KPIs to create one version of the truth that really provides business value?

That is what John Clapper and the team at WillScot Mobile Mini did during the largest merger in company history AND at the dawn of the pandemic. 

Listen to John's story of struggle and triumph as he leveraged best practices to focus on the customer needs to merge KPIs, elevate data literacy, and focus on the vital few in order to deliver business value.  John shares the processes, tools, and tech used in this journey telling us how the data analytics team used a merger to align KPIs and grow business value.  This conversation is not one to miss for anyone struggling to meet customer needs or grow a data culture within their organization.

John Clapper is the Senior Data Solutions Engineer at  WillScot Mobile Mini, a leading provider of modular space and portable storage solutions with 270+ locations in the US, UK, Canada, and Mexico.  John has been juggling data for over 11 years with past roles at LifeLock, Matrix Medical Network and InfoSol.  The diversity of his roles and his ability to bring together business needs with technical requirements gives him a unique advantage enabling successful project execution. John enjoys translating complex questions into usable information.  He says "The Problem-Solving piece is my favorite!"

John doesn't stop there.  He has also spoken at a number of local and national events sharing his lessons learned including BI + Analytics, IBIS, ASUG, and other user groups

When not behind multiple monitors or in front of a whiteboard, you can find giving back to the community like his project helping get a cigar shop/Website/Youtube channel on their feet. John loves a good bourbon and pipe at the end of the day, a round of golf, or playing guitar.  He is also actively involved with his church where attends with his wife and three boys.


From This Episode:

JOHN'S LINKED IN:  https://www.linkedin.com/in/john-clapper-401b0a74/

JOHN'S RECOMMENDATIONS: 

• BI Storytelling Workshop:  https://bibrainz.com/academy/bi-data-storytelling-mastery/
• Aginity Data Tool:  https://www.aginity.com/
• Alteryx: https://www.alteryx.com/
• Snowflake: https://www.snowflake.com/
  
  
• Book:  Agile Data Warehouse Design: Collaborative Dimensional Modeling, from Whiteboard to Star Schema 
  by Lawrence Corr
• Book:  Every Good Endeavor: Connecting Your Work to God's Work by Timothy Keller
• Book:  Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic 

SHOWNOTES:  https://www.bisuccesscoach.com/blog
Want to find specific talking points in this episode?  Check out the show notes for more.

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Are you feeling isolated because you are the only woman in the room? 

This is a familiar feeling for many women in data careers where stats still show less than 20% of data and analytics jobs are held by women.  You are not alone.  Sadie St. Lawrence felt the same way and did something about it.  Learn her story and how you can connect and grow in your data career with the power of community.

Sadie St Lawrence is the Founder and CEO of Women in Data, the #1 Community for Women in AI and Tech. Women in Data is a community of over 20,000 individuals and has representation in 17 countries and 50 cities. 

She has trained over 350,000 people in data science and is the course developer for the Machine Learning Certification for UC Davis. 

Her work has been featured in USA Today, Dataversity, and she is the recipient of the Outstanding Service Award, 10 Most Admired Business Women to Watch in 2021, and has been listed as a Top 21 Influencer in Data.

In addition, she serves on multiple start-up boards, and is the host of the Data Bytes podcast.   

From This Episode:

WOMEN IN DATA:  https://www.womenindata.org/

SADIES's BOOK RECOMMENDATION: 
The Ethical Algorithm: The Science of Socially Aware Algorithm Design by Michael Kearns and Aaron Roth

SHOWNOTES:  https://www.bisuccesscoach.com/blog

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