Day One Podcast

著者： Day One Strategy
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  • Based on the novel and entertaining format of Room 101, the only podcast where researchers learn what is "hot" and what is "not" in the world of market insight. Brought to you by research and insight agency - Day One Strategy.
    Day One Strategy
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あらすじ・解説

Based on the novel and entertaining format of Room 101, the only podcast where researchers learn what is "hot" and what is "not" in the world of market insight. Brought to you by research and insight agency - Day One Strategy.
Day One Strategy
マーケティング 経済学
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エピソード
  • Vijay Chand - IF YOU DON’T EVOLVE YOU MAY BE LEFT BEHIND

    Vijay Chand - IF YOU DON’T EVOLVE YOU MAY BE LEFT BEHIND
    2023/11/29
    In this season of the Day One podcast – Insights Room 101, our hosts are Hannah Mann and Abigail Stuart, founders of Day-One Strategy. In Room 101, a guest describes three of their worst insight industry pet peeves and aims to lock one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Vijay Chand, who is Director of Global Reporting on the Global Insights, Analytics and Commercial Excellence Team at AstraZeneca. Vijay is an ambitious and versatile leader with a proven track record in commercial data strategy, contracting and platform program management. His visionary approach has driven the creation of impactful performance KPIs and the seamless integration of multi-channel reporting across primary market research, secondary data and internal assets. He thrives on turning challenges into opportunities and excels in transforming complex data landscapes into informed decisions. Vijay joins us on The Day One podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Vijay describes are: the notion of an infinite number of KPIs, short-term working relationships, and the false thinking that AI is not going to disrupt the future. Vijay provides meaningful criticism during our conversation, and we hope you enjoy it. Listen to the full episode to find out which one got banished to Room 101 forever.
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    35 分
  • Lisa Courtade - REDEFINING PROBLEM-SOLVING AND COLLABORATION IN PHARMA RESEARCH

    Lisa Courtade - REDEFINING PROBLEM-SOLVING AND COLLABORATION IN PHARMA RESEARCH
    2023/11/15
    In this season of the Day One podcast – Insights Room 101, our hosts are Hannah Mann and Abigail Stuart, founders of Day-One Strategy. In Room 101, a guest describes three of their worst insight industry pet peeves and aims to lock one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Lisa Courtade, who is currently Executive Director of Commercial Insights and Analytics at Organon. Lisa joined Organon for the opportunity to build a new team with the power to leverage the full suite of insight capabilities to understand and deliver on unmet needs in women's health. Lisa has been called an innovative disruptor and a change agent for challenging the status quo and harnessing emerging technologies and data. Along with the behavioural sciences, Lisa has a lifelong passion for improving the lives of patients, leading teams for Merck, Sanofi-Aventis and Pharmacia/Pfizer. Lisa is Ex-Officio Director and Past Chair of the Insights Association and serves on the Marketing Research Institute International and University of Georgia's Masters in Marketing Research and a long-time member of the Healthcare Business Woman's Association, having served many years as a National Board Director, lead for career development and as the first global research director. Lisa joins us on The Day One podcast to share what things in the industry she’d like to see banished to Room 101 forever. The main pet peeves Lisa describes are: the idea that there is only one right way to do things, the language around buyer and vendor, and archaic definitions in market research for primary and secondary. Lisa provides meaningful criticism during our conversation, and we hope you enjoy it. Listen to the full episode to find out which one got banished to Room 101 forever.
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    37 分
  • Indrajit Mitra - THE IMPORTANCE OF HUMANISING RESEARCH AND DECISION-MAKING

    Indrajit Mitra - THE IMPORTANCE OF HUMANISING RESEARCH AND DECISION-MAKING
    2023/10/31
    In this season of the Day One podcast – Insights Room 101, our hosts are Hannah Mann and Abigail Stuart, founders of Day-One Strategy. In Room 101, a guest describes three of their worst insight industry pet peeves and aims to lock one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Jit Mitra, who is market research and analytics lead at Merck, in the US. Jit is currently working on the launch of their fantastic new brand in PAH, Sotatercep. Jit joins us on The Day One podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Jit describes are: the perception that the respondent can solve your problem, the attitude of “it’s always been done this way”, and the idea that “research needs to be grand”. Jit provides meaningful criticism during our conversation, and we hope you enjoy it. Listen to the full episode to find out which one got banished to Room 101 forever. Disclaimer: Anything Jit says reflects his personal beliefs and in no way represent his employer.
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    45 分

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