Rudy Mawer shares his journey of building multimillion-dollar businesses through strategic partnerships, celebrity collaborations, and leveraging AI and automation. Rudy shares insights on acquiring iconic brands during the COVID-19 pandemic, his strategic partnership with Ty Lopez, and building multi-million dollar businesses while running an expansive agency. He reveals his innovative approach to celebrity partnerships through his company, More Capital, and how he's leveraging AI to streamline operations and amplify success. Rudy also emphasizes the importance of adaptability in business and teases his upcoming participation at the Deal Con M&A CEO Summit.

Chapters:

• 00:00:00 - Introduction to Rudy Mawer
• 00:00:29 - From Agency Owner to Partnering with Global Icons
• 00:02:25 - Acquiring Pier 1 and Other Iconic Brands
• 00:04:38 - Scaling Teams While Maintaining Efficiency
• 00:08:31 - Running Multiple Brands Under One Roof
• 00:09:11 - Building Profitable Brands with Celebrity Partners
• 00:13:00 - Why Celebrity Brands Are Easier to Exit
• 00:17:23 - Transforming Business with AI and Automation
• 00:20:18 - Rudy’s Upcoming Appearance at Deal Con M&A CEO Summit

Links and Resources:

• Mawer Capital
• Personal Website
• Rudy on YouTube
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

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Joshua B. Lee, known as the "Dopamine Dealer of LinkedIn," shares how he’s helped businesses scale by focusing on authentic human connections. He talks about the evolution from MySpace to LinkedIn, revealing why personal brands are critical for business success today. Joshua talks about content strategies that work on LinkedIn, the importance of trust in business deals, and how AI is shaping the future of search. He also tells hard lessons he’s learned from bad deals and points out how partnerships and communication can make or break a business. Tune in to learn how to leverage LinkedIn for real growth and avoid common pitfalls.

Chapters

• 00:00:00 - Starting Strong: The Power of Positive Polarization
• 00:00:44 - Meet the Dopamine Dealer of LinkedIn: Joshua B. Lee’s Journey
• 00:01:49 - From MySpace to LinkedIn: A Social Media Pioneer
• 00:04:09 - Humanizing Your Brand: Why it Matters More Than Ever
• 00:07:53 - LinkedIn Strategies for Real Business Success
• 00:11:25 - Building Trust on LinkedIn: Why Personal Connections Matter More Than Ever
• 00:15:40 - The Content Game on LinkedIn: Strategies that Win
• 00:17:43 - Storytelling & Engagement: Crafting Content that Sticks
• 00:18:21 - Becoming a Value Aggregator: The Secret to LinkedIn Success
• 00:21:10 - Trust and Lessons from Bad Deals: What Every Entrepreneur Should Know
• 00:26:11 - Power of Partnerships: Communication and Collaboration
• 00:28:58 - AI’s Impact on LinkedIn: Future Trends to Watch
• 00:32:46 - Upcoming Event: Deal Con Live — Join the Revolution of Business Growth

Links and Resources:

• Joshua on LinkedIn
• StandOut Authority
• Joshua on Facebook
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

Thanks so much for joining us this week. Want to subscribe to Deal Playbook? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this episode, Erik Huberman, founder and CEO of Hawke Media, shares his entrepreneurial journey, from starting his first business at age six to building a marketing empire that has generated over $2.9 billion in revenue for clients. He opens up about the highs and lows of running a business, including how mental health challenges nearly led him to quit. Erik also breaks down his approach to scaling through acquisitions, managing anxiety, and how he keeps pushing forward despite setbacks. If you want to hear real talk about building a business, managing tough moments, and thriving in the marketing world, this episode is for you.

Chapters

• 00:00 | Igniting Progress: The Power of Forward Momentum
• 00:30 | Meet Erik Huberman: Hawke Media’s Game-Changer
• 00:59 | Erik’s First Steps: From a 6-Year-Old Entrepreneur to Building Empires
• 01:53 | Mountain Peaks and Deep Valleys: Navigating the Highs and Lows of Business
• 04:54 | Mental Health Struggles: How Anxiety Pushed Erik to the Brink
• 10:56 | The Art of Exits: Lessons from Erik’s Early Business Sales
• 12:45 | Scaling Hawke Media: Inside Erik’s Acquisition Strategy
• 15:00 | The Vision: Future Goals and What It Takes to Dominate the Market
• 21:59 | Profit Margins and Growth: Balancing Expansion with Efficiency
• 25:23 | Integrating Teams: The Cultural Challenges of Merging Businesses
• 29:46 | Legal Terms: How Erik Handles Attorneys and Deal Terms
• 31:35 | Unveiling the Fund: What Hawke Ventures Looks for in Investments
• 33:15 | Investment Strategy: From Tools to Success Stories
• 40:31 | Wrapping Up: Final Thoughts and Excitement for DealCon Live in Nashville

Links and Resources:

• Erik Huberman
• Erik on LinkedIn
• Hawke Media
• HawkeTalk Podcast
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

Thanks so much for joining us this week. Want to subscribe to Deal Playbook? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!