This is not AI that everyone is saying they have in their product. Machine learning is much more intricate than many know about! It's far more robust and uses pattern recognition, data-driven decision making and iterative improvement when given a set of data to recognize and compute.

Ask ChatGPT, what is machine learning!

Machine learning is revolutionary yet Len Short, CEO & Founder of LotLinx has been leveraging it for years to help dealers make on-point inventory decisions that increase profitability and move cars faster!

In our in-depth chat, we delve into the specifics of the 2024 inventory predictions and the prevailing market risks within the automotive industry, spanning both new and used vehicles. Our discussion encompasses vehicle sales projections, with a particular focus on the evolving landscape of the EV market in 2024. We shine a spotlight on the financial risks that dealers face in managing their inventory and how the current market dynamics are influencing their buying and selling decisions.

Len provides valuable insights into the identification of specific vehicle segments that are becoming increasingly risky due to affordability challenges and shifting consumer preferences. We explore pricing implications, including the impact of markdowns for unsold inventory, and how dealer decision-making directly affects associated risks.

Tune in to gain a comprehensive understanding of the intricate interplay between machine learning, market dynamics, and dealership inventory management!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Gabe and JP are two top sales managers at a top 5 Kia dealership! Not that long ago before Raul Gomila took over as GM this store wasn’t even ranking amongst Kia peers.

Within 1.5 years leadership changed the culture and sales process strategy. Everything became about guest experience and smashing it!

I got the opportunity to be a partner in their success. I have trained with them since the start of 2020. Watching them rise up gives me all the proud feels! Even selling over 500 cars a month! Becoming 3rd in the nation for new car sales! They kill it! Always focused on winning!

I watched their managers take on roles as trainers and coaches and execute regular exercises to ensure the team is consistently sharp! I asked Gabe & JP to share some of their strategies with my listeners with the intent to encourage others to do the same. Invest in people and watch the team win together!

They lead consistently successful sales training meetings. These industry leaders open up about their unique approaches to training and developing their sales teams, offering valuable insights into the key components of their training programs.

They share a wealth of knowledge about the activities and initiatives they employ to ensure consistent and effective education for their teams. They discuss the impact of their training programs on their teams' performance and provide invaluable advice on navigating the ups and downs of implementing consistent dealer education.

They also shed light on the pivotal role of leadership, detailing how their general manager instructs sales managers and demonstrates effective training and coaching techniques on a daily basis. They share real-world examples of challenges they've faced and conquered, offering a candid look at the trials and triumphs of dealership sales training.

In addition, these guys reveal how they measure the effectiveness of their training programs, providing practical insights that can benefit sales managers and leaders across the automotive industry!

Tune in as we uncover the secrets to successful dealership sales training and gain invaluable knowledge from these industry trailblazers. Whether you're a seasoned sales manager or a budding automotive professional, this episode is packed with actionable advice that will elevate your training and leadership skills to new heights!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

Diving into the world of financial empowerment for dealership professionals. In this special episode, I sit down with Robert Bacharach, RB Wealth, a seasoned expert in financial planning and a Chartered Retirement Planning Counselor, who has a unique perspective as a former car salesperson who once struggled with the uncertainties of commission-based income.

Rob Bacharach, Financial Planner
CERTIFIED FINANCIAL PLANNER™
RB Wealth, President
Ph: (704) 727-7129
Email: rob.bacharach@wealthrb.com
Website: www.wealthrb.com

Rob draws from personal experience to shed light on the challenges faced by dealership salespeople and service advisors, discussing the reluctance to save and invest when paychecks are unpredictable. We explore the spectrum of savers, from those who excel at saving to those who struggle, and provide guidance for those unsure of where to start.

In an era of heightened financial pressures and tighter profit margins, we emphasize the importance of financial education and preparedness. As commission checks fluctuate and business levels out, stress often arises from the lack of financial planning, potentially leading to job dissatisfaction and decreased productivity.

Our conversation delves into the critical aspects of financial planning, including creating budgets and strategies that accommodate variable incomes. We tackle the pressing issue of how to save and invest effectively, providing actionable insights and practical advice for navigating the complexities of financial management in a commission-based environment.

Join us as we uncover essential strategies for financial stability and growth, offering valuable tips on investing during times of income variability. Don't miss this insightful episode, designed to support dealership team members in achieving their financial goals and securing their future.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

I use ChatGPT everyday in my sales process and I use it in dealerships with both Service & Sales teams. I save hours by leveraging this tool to come up with human like responses on tons of topics.

There are ways to use this tool more effectively and I share some scenario's along with my journey in discovering how to best use this thing!

Product knowledge, service jobs, handling objections, follow up texts and emails, engaging questions...actually....endless topics!

No more basic messages! You literally just leveled up! 👊🎯

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

As a colleague in the biz, I watched Mike and his partners go from working out of a house to building a wildly successful company! I invite you to listen to Mike Lane, the visionary co-founder of Dealer.com, a trailblazing company that soared to success with a staggering $1 billion cash exit and his remarkable entrepreneurial journey! In this exclusive interview, he generously shares his invaluable insights on leadership, values, resilience, and innovation that propelled him to the pinnacles of success.

Listen to his riveting narrative as he recounts the gripping tale of building a company from the ground up, navigating the challenges of scaling operations, and ultimately orchestrating a monumental acquisition by an industry titan! He opens up on pivotal lessons he gleaned along the way, the strategic vision that fueled his endeavors, and the unwavering commitment to excellence that defined his entrepreneurial spirit.

From the highs of innovation to the lows of adversity, Mike candidly discusses the trials and triumphs of his entrepreneurial adventure, offering advice and pearls of wisdom for aspiring entrepreneurs and leaders seeking to carve their own path to success. Learn how his experience shaped his new ventures and how the lessons learned continue to resonate in his entrepreneurial endeavors.

Tune in to this captivating conversation as Mike Lane unravels the blueprint for building and scaling a thriving company, encapsulating the essence of grit, determination, and strategic foresight that underpin every entrepreneurial conquest. Join us as we uncover the untold story behind the rise of a visionary leader and the legacy he forged in the journey of entrepreneurship.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability