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Define Your Ideal Customer Profile to Help Grow Your Training, Consulting, or Coaching Business
- 2024/08/12
- 再生時間: 51 分
- ポッドキャスト
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サマリー
あらすじ・解説
Today we’re talking about the importance of defining your target audience and ideal customer profile (ICP) to help you grow your training, consulting, or coaching business.
We cover:
- What exactly is an ICP?
- Why defining and focusing on the right ideal customer profile is so critical to building your business
- Some common ICP related challenges, and how to overcome them
Joining me on the panel today are:
- Marisa Shadrick, Online Traffic Strategist, Copywriter, and Personal Brand Coach at Amplify Your Authority (https://www.linkedin.com/in/marisashadrick)
- Lorri Klassen, Social Media Marketing Specialist at Klassen Marketing Co. (https://www.linkedin.com/in/lorriklassen)
- Natalie Heckendorn, Director of Product Marketing at CSG (https://www.linkedin.com/in/natalie-heckendorn-marketer)
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Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.
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Hit a plateau in your training, consulting, or coaching business? Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:
- Find and fix the weak spots in your marketing that are holding you back
- Fine-tune your positioning and marketing strategy
- Start growing again by attracting more of your ideal customers