In this episode, Greg emphasizes the importance of looking forward rather than fixating on the past as he begins guiding aspiring Gen-X-Preneurs through 30 essential steps to build their online presence by the end of the year.

He dives into the first crucial step: defining your business goals and identifying your target audience as step #1 in building your online presence.

Greg discusses how to set clear, SMART goals that align with your passions and personal values, ensuring your business journey is both fulfilling and successful.

He explains the significance of a Unique Selling Proposition (USP) and encourages you to pinpoint what sets your business apart from competitors.

Delving into the creation of detailed customer avatars, Greg helps you understand the demographics, psychographics, and pain points of your ideal customers.

He shares strategies on tailoring your offerings, customizing marketing messages, and building genuine relationships to meet their specific needs.

With practical exercises and personal insights, this episode equips you with the foundational tools to connect your business objectives with your target audience effectively.

Tune in to lay the groundwork for a successful online venture that truly resonates with the people you aim to serve.