Jamie Moran is the Head of Marketing at Neurotrainer.

After attending over 30 different events in 2019, Jamie didn't quite understand how to use HubSpot Sequences and has regretted a huge missed opportunity to follow up with people.

He wanted to change this, so he started doing research, leaned into learning, tested different strategies, and finally nailed how to use HubSpot sequences.

Follow Jamie on LinkedIn

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

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• Learn more about RainierDigital
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Typically, we release our podcast episodes on a bi-weekly cadence but with Inbound 2021 recently wrapping up, we decided to share our takeaways and squeeze in a bonus episode ahead of our next interview.

Some of the key takeaways we share are around content, email marketing, the rise of operations (marketing ops, sales ops, and RevOps), the right way to host a Q&A panel, video and voice-only content, and more.

Here are some links related to the topics we discussed in this episode:

• Inbound 2021
• Bookmark this to find out about Inbound 2022

Some of the Inbound presenters we mentioned:

• Marcus Sheridan- Twitter, LinkedIn
• Christopher Penn- Twitter, LinkedIn
• Jay Schwedelson- Twitter, LinkedIn
• John Lee Dumas- Twitter, LinkedIn
• AJ Cox- Twitter, LinkedIn
• Michaela Alexis- Twitter, LinkedIn
• Judi Fox- Twitter, LinkedIn

Follow and Connect with Us:

• Ali: Twitter, LinkedIn
• Travis: Twitter, LinkedIn

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
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Jay Desai has started several companies, some of which he continues to be involved with. However, just a few months ago he decided to leave entrepreneurship and pivot into an in-house role as the Head of Marketing for Captivate Talent.

This might seem strange during the time of "the Great Resignation" and he explains why now is actually a great time to go in-house.

We also dove into what it means to be a solo marketer and a couple of his favorite content strategies you can use if you're a marketing team of one, along with a few of his favorite tools.

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
• Follow Travis on LinkedIn
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In the first interview of the re-branded era for the podcast, I interviewed Connor Jeffers, the Founder and CEO of Aptitude 8, a HubSpot Elite Partner.

Connor comes from a Saleforce background and, with the recent changes HubSpot has made to it's platform and Ops Hub, he's been able to do things in HubSpot that, previously, could only be done in Salesforce.

We talk about how this has been a gamechanger for HubSpot and his business as well as why Ops Hub might be one of the most underrated hubs.

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
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Hosts

• Ali Schwanke, CEO & Founder @ Simple Strat
• Travis Scott, Founder & Principal Consultant at RainierDigital

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TEDx speaker and growth marketer, Yuliya Salorenko, sat down with Ali and Travis to talk about all things growth including growth marketing and professional growth.

Yuliya didn't dream of becoming a marketer as a child, but she's fallen in love with the profession.

She gives advice on how she made the transition into marketing and how she continues to level up.

This episode has it all.

We also talked about:

• Imposter syndrome
• Why marketing is a marathon and not a sprint
• The power of saying 'no'
• The truth about growth hacking
• Why it's important to have a growth mindset
• The best way for someone to get their foot in the door with growth marketing

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Here's how you can connect with Yuliya:

• LinkedIN
• Instagram

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
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• Follow RainierDigital on LinkedIn

Welcome to the very first episode of Marketing:Unboxed. In this episode, Travis talks with Michael F. Schein, the author of The Hype Handbook, to talk about his book and the psychology behind hype and influence in marketing.

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
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If you're a Marketing Manager, Director of Marketing, or responsible for the results of a marketing team, this episode is for you.

Jeff Gothelf is the author of two books: Lean UX and Forever Employable. He's a keynote speaker on the topic of Lean UX, OKRs, and how to become forever employable and a regular contributor to HBR and other publications.

In this episode, we talk about what OKRs are and how they can be a huge advantage, not just to the entire organization, but to marketing teams specifically.

Because OKRs are meant to be stretch goals, they may be uncomfortable for people who are perfectionists or used to always getting "A's" on their work.

OKRs can also foster creativity and innovation if aligned correctly with the team's mission.

We also talk about some common traps - like viewing OKRs as the strategy when they're really the measurement of a strategy - and why it's absolutely critical to establish alignment between marketing's OKRs and those of the entire organization before implementing them within a marketing team.

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Where to find and connect with Jeff: LinkedIn, his website, Twitter
An HBR article he wrote on OKRs: Use OKRs to Set Goals for Teams, Not Individuals
His books: Lean UX and Forever Employable

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Where to find Ali: LinkedIn, Twitter, Simple Strat
Where to find Travis: LinkedIn, Twitter, RainierDigital

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
• Follow Travis on LinkedIn
• Follow RainierDigital on LinkedIn

Sales compensation. It's a very complex, yet fascinating topic and Ali and I had the pleasure of sitting down and digging into all of the nuances of this topic with Sandeep Singh.

Sandeep shared his three key elements of sales compensation and also touched on quota planning, sales enablement, as well as how things have changed over the years.

About Sandeep

Sandeep has nearly 20 years of revenue operations experience spanning companies like Dell to independent consulting.

He is currently the Founder of Ascentreon and VP of Revenue Operations.

Ascentreon provides advisory services related to sales GTM strategy and planning, revenue operations, process optimization and sales compensation design focusing on serving revenue orgs in early-stage and mid-stage SaaS and professional services firms.

Connect with Sandeep on LinkedIn -- https://www.linkedin.com/in/sandeep-singh01

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

• Learn more about RainierDigital
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• Follow RainierDigital on LinkedIn