In the current landscape, negotiating with insurance companies has become imperative. The modern insurance industry prioritizes profits and stock market trends more than patients' and practice owners' needs. As a result, dentists are forced to join networks to remain competitive, creating a sense of obligation. However, recent events have caused them to demand change. By opting out of insurance and requiring fairer rates, the industry can foster a system of checks and balances, creating a healthier environment for all. In this episode, cohosts Naren Arulrajah and Jordon Comstock and featuring guest Ben Tuinei will discuss why negotiating or dropping insurance plans is necessary for progress.

Insurance companies hurt your cash flow and increase administrative costs, resulting in an average loss of $300K-$550K annually. PPOs might bring in patients, but every time you treat them, you give them a discount that lasts for the lifetime of their PPO plan, costing your practice in the long run.

In this episode, Jordon and Naren discuss three reasons you should consider firing PPOs. Offering your patients a membership plan instead will give them an excellent experience that keeps them returning. Don't let PPOs hold your practice back from reaching its full potential.

As a dental practice owner in 2023, building trust with your patients online is critical. Gone are the days of relying solely on one-on-one interactions to establish trust. Now, it's about growing that trust before patients call or visit your website. And the beauty of building trust online is that it works for you 24/7. By engaging with patients through online reviews, case studies, and other creative strategies, you can transfer trust from your current patients to those you want to attract. That's where marketing strategy meetings with experts like Ekwa come in handy. So, if you want to level up your game and attract more patients, this podcast episode is highly recommended.

Making dentistry convenient is crucial for providing a positive patient experience. With the line between medicine and high-end service blurring, patients expect more than just quality care. They want convenience. Many dental practices need to deliver in this area, particularly regarding scheduling. Patients want to call only one time to book an appointment. Answering every call and making scheduling easy is vital. Patient education is also essential. Dentists can help patients better understand their needs by explaining why certain services are necessary. Practices can improve patient satisfaction and increase appointment bookings by prioritizing convenience and patient education.

In this insightful episode, you'll discover the four biggest marketing mistakes dental practice owners often make. One of the key issues is their need for more understanding of the dental buyer’s journey and how patients find and choose a dentist. With technology and evolving consumer behaviors, traditional dentistry has transformed, and practices must adapt accordingly. Unfortunately, many practice owners overlook this critical aspect and continue to waste money on invisible PPO cheques. To add to the challenges, the average dental practice in the US only converts a third of new patient calls into booked appointments. To avoid this, mastering SEO for organic traffic and awareness in your area is critical.

As the dental industry evolves, so do its revenue models. Years ago, Jordon noticed that generating predictable recurring revenue was not part of the dental business model. However, with the emergence of dental membership plans, practices can now enjoy a steady million-dollar revenue stream.

With the ability to scale and grow these plans, dental practices can also avoid the pitfalls of insurance contracts that eat into their profits. In this episode, Naren and Jordon explore the relationship between million-dollar practices and dental membership plans, sharing tips on attracting insured and uninsured patients.

So if you're ready to take your dental practice to the next level and create your million-dollar practice, listen to this episode and learn how dental membership plans can help you achieve your goals.

It's no secret that Google is the go-to search engine for millions of people worldwide. Studies show that almost 95% of internet users use Google at least ten times daily. However, with Google's pay-per-click system being 5-10 times more expensive than organic traffic, businesses must find new ways to attract potential customers. This is where high-value services come in. Although they may require a more significant investment upfront, the payoff can be well worth it in the long run.

In this episode, Naren and Jordon discuss the pros and cons of PPC advertising and organic traffic and what it takes to make a website stand out in a sea of search results.

Jordon's experience helping dental practices showed him the importance of generating predictable recurring revenue, which was missing in the dentistry business model. But now, dental practice membership plans are gaining popularity, helping practices earn millions of dollars in predictable recurring revenue. Many ways to scale and grow these plans include cutting out insurance contracts. 

In this episode, Jordon shares valuable insights on how practice owners can attract insured and uninsured patients by understanding their patient base, creating personalized membership plans, using effective marketing strategies, and motivating their team to drive growth. As a practice owner, you won't miss this valuable information that could transform your business.