In this insightful episode of Brand Retro, Mike Brevik sits down with Luke Infinger, a creative turned entrepreneur who has carved a niche in the marketing world. Starting his career immersed in the arts and motion graphics, Luke shares his journey from working on high-profile projects like the Game of Thrones season three promo to founding his own agency specialized in the orthodontic and dental markets. Discover how Luke's artistic background and competitive drive shaped his entrepreneurial spirit and led him to rethink traditional career paths. Tune in to learn how embracing creativity beyond the confines of art has enabled Luke to innovate and lead in the business realm, providing valuable lessons for anyone looking to transform their passions into a successful enterprise.

Who’s the Guest?
Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in painting, drawing, and music from a young age. Luke studied motion graphics at Savannah College of Art and Design (SCAD) and initially worked in post-production in New York, where he participated in high-profile projects like the season three promo for "Game of Thrones." However, he found the environment stifling creatively and limiting in terms of income potential. Disillusioned with the pressures and limitations of his job, Luke returned to Pensacola, Florida, where he transitioned into starting his own agency. This move allowed him to blend his creative talents with entrepreneurship, focusing on long-term client relationships and strategic business growth within the specialized niche of orthodontics and dentistry.

Highlights
04:34 - Big opportunity at a New York motion design shop.
05:49 - Becoming disillusioned with the industry.
10:03 - Discovering broader applications of creativity.
11:48 - From miserable job to entrepreneurial success.
13:05 - Creativity beyond design—a new perspective.
14:45 - Idea execution—much harder than it seems.
15:47 - Importance of detachment for creativity.
20:00 - Education systems evolving rapidly.
23:07 - Hard truth—most people remain average due to conditioning.
25:30 - Navigating the fine line between ideas and hard work.
28:40 - Internet success—easier said than done.
30:50 - Real mentors are often invisible success stories.
32:15 - Chasing average in small-town mentality.
35:20 - Merging ideas and hard work for true success.

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• mike@cyberdogzmarketing.com
• Connect with Luke Infinger
• https://lukeinfinger.com/
• https://www.linkedin.com/in/luke-infinger-b36a001b/
• https://www.instagram.com/luke_infinger/
• https://x.com/InfingerLuke

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