The customer journey is the experience they go through from identifying a problem they want to solve, searching for your type of offer, choosing a company or product, and all the way through to after the purchase.

We can work to optimise for this journey, giving people what they are looking for and helping people figure out if this is the right fit for them. How your business shows up for the customer on the journey dictates that experience, and where that journey ends. A great journey means they’re more likely to continue going through the process. By optimising this journey as much as you can, you can expect your conversion rate, revenue, and advocacy to rise.

Your marketing roadmap is how you will get from where you are now, to where you want your marketing, and that customer journey, to be.

Link to the funnel breakdown: www.honeypotdigital.com/deep-dive/are-you-missing-a-step-in-your-marketing-funnel

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

In this episode I dive further into one of the things that impacts our revenue so much: pricing.

I delve further into using marketing to better understand the reaction to your price, increase the perceived value, and how you can run promotions and better position your pricing to a potential client or customer.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

Marketing can’t cover up the consequences of every business decision, even though many businesses act like it can. In this episode, I break down how to spot when a deeper issue is masquerading as a marketing problem, how to find the root cause, and how to troubleshoot realistic solutions. Plus, I talk about what to expect from your marketing analytics while you work on fixing the real issue.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me:https://www.honeypotdigital.com/work-with-me

Podcast:https://www.honeypotdigital.com/podcast

More content:https://www.honeypotdigital.com/blog

Instagram:https://www.instagram.com/honeypotdigital

Pinterest:https://www.pinterest.nz/honeypotdigital/_created

LinkedIn:https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered:https://www.honeypotdigital.com/podcast-application