Digital Shopping Era Clicks vs. Bricks: Rescuing Brick-and-Mortar
2018/04/03
再生時間： 55 分
ポッドキャスト

カートのアイテムが多すぎます

ご購入は五十タイトルがカートに入っている場合のみです。

カートに追加できませんでした。

しばらく経ってから再度お試しください。

ウィッシュリストに追加できませんでした。

しばらく経ってから再度お試しください。

ほしい物リストの削除に失敗しました。

しばらく経ってから再度お試しください。

ポッドキャストのフォローに失敗しました

ポッドキャストのフォロー解除に失敗しました

Digital Shopping Era Clicks vs. Bricks: Rescuing Brick-and-Mortar

無料で聴く

ポッドキャストの詳細を見る

サマリー
The buzz: “Retail is undergoing a massive change, and there is a chance for new leaders to emerge and older brands to reinvent themselves. (Kirsten Green) Retailers: Your in-store customer experience can account for up to 98% of total sales. Going digital shouldn't mean focusing on “clicks” instead of “bricks”. To compete with online retailers, brick-and-mortar stores need to transform. How? Tesla acts strictly as a showroom, with no on-hand inventory and only online ordering. Apple, Microsoft, Target and Walmart adopt the latest technologies to bring the customer back to the retail floor. Need help? Tech startups can help make your in-store experience shine again. The experts speak. Guillaume Waline, Indigo Connected Retail: “Kites rise highest against the wind, not with it (Winston Churchill). Steve Rietzke, SAP: “If you really look closely, most overnight successes took a long time” (Steve Jobs). Join us for Digital Shopping Era Clicks vs. Bricks: Rescuing Brick-and-Mortar.

続きを読む一部表示

あらすじ・解説

The buzz: “Retail is undergoing a massive change, and there is a chance for new leaders to emerge and older brands to reinvent themselves. (Kirsten Green) Retailers: Your in-store customer experience can account for up to 98% of total sales. Going digital shouldn't mean focusing on “clicks” instead of “bricks”. To compete with online retailers, brick-and-mortar stores need to transform. How? Tesla acts strictly as a showroom, with no on-hand inventory and only online ordering. Apple, Microsoft, Target and Walmart adopt the latest technologies to bring the customer back to the retail floor. Need help? Tech startups can help make your in-store experience shine again. The experts speak. Guillaume Waline, Indigo Connected Retail: “Kites rise highest against the wind, not with it (Winston Churchill). Steve Rietzke, SAP: “If you really look closely, most overnight successes took a long time” (Steve Jobs). Join us for Digital Shopping Era Clicks vs. Bricks: Rescuing Brick-and-Mortar.

続きを読む一部表示