In this insightful episode of the Dirty Living Podcast, host Jason Meese is joined by digital marketing expert Jordan Arsenault. With years of experience in the field, Jordan discusses her journey into digital marketing, emphasizing the importance of both data-driven and relationship-based strategies. She shares her evolution from studying public relations in college to becoming a leader in digital marketing, highlighting her passion for analytics and customer impact.

The conversation covers the rapid growth and transformation of digital marketing over the past decade, acknowledging its vital role in modern business strategies. Jason and Jordan explore the complexities of sales and marketing alignment, emphasizing that a strong foundation in sales is crucial for effective marketing. Jordan advocates for a careful balance between adopting shiny new marketing trends and mastering fundamental business strategies.

Key topics include the differentiation between targeting clicks versus leads, the necessity of authenticity in sales, and the transformative power of technology in tracking and optimizing business performance. Jordan also touches on the concept of convenience versus quality, suggesting that businesses need to find the right balance to build trust and foster customer loyalty.

Jordan concludes by offering practical advice for business owners and sales professionals, highlighting the importance of defining marketing goals and nurturing leads. Throughout the episode, she stresses the value of empathy and understanding customer needs in achieving successful marketing outcomes.

Listeners can reach out to Jordan for consulting through her personal email for more tailored advice and insights, reflecting her commitment to continuous learning and improvement in the digital marketing landscape.

https://www.nimbleequip.com/

Join host Jason Meis as he dives into the innovative world of construction technology with Randall Metcalf and Rocco Lucido from Nimble Equipment. This engaging episode explores how Nimble is revolutionizing procurement processes for transient contractors by leveraging advanced technology and data-driven solutions.

Hear the inspiring backgrounds of Randall, a tech-savvy entrepreneur with roots in cloud infrastructure, and Rocco, a former police officer who transitioned into project management. They discuss the unique challenges of the construction industry, the power of data collection, and the critical need for efficient communication and organization in managing complex projects.

Discover how Nimble acts as a one-stop shop for general contractors, providing streamlined asset management and procurement services that enhance project execution across various sectors, including environmental remediation and infrastructure development.

Don't miss this insightful conversation about the future of construction, the importance of technology adoption, and how Nimble Equipment is poised to lead the industry towards greater efficiency and innovation. Tune in now to learn how you can benefit from their solutions!

Join us for a captivating interview with Geordie Stewart, a prominent figure in the hydraulic breaker industry. As the son of a legendary industry pioneer, Geordie Stewart has followed in his father's footsteps, carving his own path and making significant contributions to the field.

In this episode, we explore Geordie Stewart's personal journey, from growing up in the industry to becoming a respected leader. He shares his insights on:

• Following in His Father's Footsteps: Learn about the influence of his father and how it inspired his career path.
• Industry Challenges and Triumphs: Discover the challenges Geordie Stewart has faced and the innovative solutions he has implemented.
• Future of the Industry: Gain insights into Geordie Stewart's vision for the future of hydraulic breakers and the exciting possibilities ahead.

Whether you're a seasoned professional or simply curious about the world of hydraulic breakers, this episode offers a unique perspective and inspiring story. Don't miss this opportunity to hear from a true industry leader.