エピソード

  • How Casino Brand Strategy Drives EVERYTHING

    How Casino Brand Strategy Drives EVERYTHING
    2025/03/06
    Branding isn’t just about visual. It’s about strategy. A strong casino brand makes every marketing initiative more effective, from promotions to loyalty programs to digital engagement. Too often, operators focus on offers and reinvestment, missing the opportunity to create a brand that attracts and retains high-value players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
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    16 分
  • The Big Game Experience: A Masterclass for Casino Marketers

    The Big Game Experience: A Masterclass for Casino Marketers
    2025/02/27
    Elite service isn't about freebies—it’s about frictionless experiences. The best casino marketers don’t wait for players to ask—they anticipate needs before they arise. From high-touch VIP programs to seamless guest experiences, discover what a "White Glove" hospitality strategy at the Big Game can teach us about creating unforgettable casino moments. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
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    13 分
  • The Marketing Magic of Mardi Gras and Casinos

    The Marketing Magic of Mardi Gras and Casinos
    2025/02/20
    The secret to unforgettable guest experiences isn’t found in a spreadsheet—it’s found in Mardi Gras. From the power of anticipation to the art of sensory marketing, we’re breaking down what casino marketers can learn from the world’s biggest crowdsourced brand. If you’re looking to turn your casino floor into a memory-making machine, you won’t want to miss this one.
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    17 分
  • Invisible Yet Impactful: Unlocking the Hidden Power of Brand Cues

    Invisible Yet Impactful: Unlocking the Hidden Power of Brand Cues
    2025/02/13
    🏆 Champions win by mastering the details. Whether on the football field or the casino floor, the difference between good and great comes down to precision and strategy. This episode dives into invisible brand cues—the subtle, subconscious signals that shape guest experiences and drive long-term loyalty. Learn how the top casino brands build winning environments that keep guests coming back
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    19 分
  • Brand Style Guides and Standards That Deliver Results

    Brand Style Guides and Standards That Deliver Results
    2025/02/06
    Are your brand guidelines outdated? With creative work moving in-house and every department needing marketing materials yesterday, maintaining brand consistency has become more challenging than ever. Brand inconsistency is costing casinos more than they realize—wasted time, confusing guest experiences, and weakened customer loyalty. A PDF of logo guidelines isn’t enough anymore. Casino brand standards must go beyond visuals to align every department and every customer interaction. Discover why comprehensive brand standards are a game-changer and how to implement them effectively.
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    16 分
  • Decoding What's "On Brand'" for Casinos (Beyond Logos)

    Decoding What's "On Brand'" for Casinos (Beyond Logos)
    2025/01/30
    Every interaction at your casino shapes your brand, from the valet greeting guests to the community events you host. Building brand loyalty means aligning every touchpoint with your values and promises. Learn how regional casinos can leverage their local connections to deliver experiences that keep guests coming back. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
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    16 分
  • 2025 Marketing Trends for Regional Casinos

    2025 Marketing Trends for Regional Casinos
    2025/01/22
    Discover the strategies that will define casino marketing in 2025. Learn how personalization, OTT advertising, and emerging tech like AR and blockchain can transform guest engagement and loyalty. Whether you’re navigating tight budgets or planning for future trends, this episode dives deep into actionable insights that will elevate your marketing game. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
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    20 分
  • Maximizing Casino Potential: The Power of Brand Valuation

    Maximizing Casino Potential: The Power of Brand Valuation
    2025/01/17
    What is your casino’s brand really worth? From customer loyalty to geographic expansion, a strong brand is more than just a competitive edge—it is a foundation for growth. Hear how you can use brand valuation to make smarter decisions, win over new markets, and strengthen your presence in both physical and digital spaces.
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    9 分