Augustin Leung is the Owner and President of Brooks Street Consulting, a go-to-market product company. As a veteran of the transportation industry, he began his career in the automotive aftermarket sector before working in high-tech manufacturing, supporting clients like Thomas Built Buses and Ferrari. With more than a decade of experience in vehicle safety, Augustin has held executive positions and served on safety committees shaping strategies for passenger and pedestrian safety.

Bringing a product to market requires more than simply generating an idea, developing it, and launching it to the public. There are crucial components that determine how the market will respond and the product’s overall performance. How can you ensure your product is ready for launch?

Go-to-market specialist Augustin Leung states that all products must serve a purpose, whether solving a problem or simplifying a task. After identifying the purpose, you must position your product’s benefits and features to consumers through a strong sales and marketing strategy. Technical products require a more in-depth process of adhering to market requirements for development, engineering, quality control, manufacturing, and delivery while aligning with user needs. Once you launch the product, you must update it consistently to adapt to market trends and changing customer demands.

Tune in to this episode of RAW Spotlight as Victor Huynh welcomes Augustin Leung, the Owner and President of Brooks Street Consulting, to talk about product go-to-market strategies. Augustin describes his vast experience developing and launching products in the transportation industry, how he conceptualizes and builds safety products, and the technical aspects of product launches.