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Driving Growth Through Strategic Partnerships with Konnor Anderson
- 2024/12/15
- 再生時間： 49 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode of Edge of Growth, host Hannah Ajikawo sits down with Konnor Anderson, VP of Worldwide Sales at Zluri, to explore how partnerships can unlock growth within your existing accounts and fuel long-term success. They dive into the evolving role of ecosystems and how businesses can leverage partnerships to stay competitive in today’s complex market landscape.
Key discussion points include:
- Understanding the different types of partnerships: resale, referral, managed services, and system integrators.
- Strategies to co-create value and align partnership goals for win-win-win outcomes.
- How to integrate partnerships into your go-to-market motion to increase deal velocity, close rates, and customer retention.
- Practical advice on leveraging partnerships for both upmarket and downmarket growth.
Connor shares his experience in the cybersecurity space, where 90% of revenue flows through the channel, and provides actionable insights for leaders looking to build stronger, more impactful partner relationships.
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