Modern technology makes starting an online business easy. However, that also means stiffer competition.

How can aspiring entrepreneurs succeed in the world of e-commerce?

In this episode, Jesse Ness, at Ecwid by Lightspeed, joins hosts Reid Jackson and Liz Sertl to discuss the essential steps and common pitfalls of starting and growing an online business. They discuss ways high-quality imagery, detailed product descriptions, and social media engagement can help your store stand out. Jesse also shares insights on emerging market trends like live selling and community engagement.

In this episode, you’ll learn:

• How storytelling helps brands stand out in a crowded e-commerce market

• The first steps to setting up a successful online store

• Tips to overcome growth plateaus and how to scale your business effectively

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(01:43) Online selling with Ecwid

(04:02) How to set up an online store

(08:27) Share your brand story

(12:11) Why entrepreneurs give up too soon

(17:10) The rise of live selling and other e-commerce trends

(22:16) Jesse Ness’ favorite tech

(24:34) Using AI to enhance daily life

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Jesse Ness on LinkedIn

Check out Ecwid by Lightspeed