Michael E. Gerber is a business coach, speaker, and the author of The New York Times’ mega best-seller, The E-Myth Revisited. He is also the author of 28 other books regarding small business, entrepreneurship, leadership, and industry-specific E-Myth advice. 

Michael was named the “World’s #1 Small Business Guru” by Inc. Magazine. His business development companies have served hundreds of thousands of small business owners for over 40 years. Michael’s mission is to “transform the state of small business, worldwide.”

The Entrepreneurial Myth, or the E-Myth, is the false assumption that experts in the technical work of a business will be qualified to run a business that does that kind of work. This concept often leads to the failure of small businesses. So how can you avoid this fatal presumption and help your small business grow?

Business development is a continuing process, and owners need to approach their businesses as students. E-Myth expert Michael E. Gerber knows the questions that owners should be asking themselves if they want to create a business system that works. Instead of telling you what to do, Michael believes in teaching you how to think about what to do.

In this episode of the Multiply You podcast, Austin Clark is joined by Michael E. Gerber, author of the mega best-seller The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. Michael describes how to move beyond the business perspective, awaken the creator within yourself, and transform the state of entrepreneurship to improve your business. Stay tuned.