Anita, Content Manager asks Anne, Client service and Erastus, Graphic Designer & Animations about their favorite social media apps and why they enjoy using them. The trio then indulges in a conversation about the marketing opportunities the apps provide. They answer questions such as how each app is relevant to businesses, how advertising can be implemented in them and what the future holds for social media applications. Take a listen and find out their insights.

Discussion Points

0:00 Introduction

0:28 What’s your favorite app?

1:55 Most relevant apps for businesses

4:15 Social Media Audiences

6:05 Using Twitter Spaces for Advertising

7:14 Using TikTok for Advertising

11:00 Do brands still need creatives in the Age of TikTok

14:43 What is the future of your favorite app?

16:46 What’s your average screen time on your favorite app?

17:31 Wrapping up

Useful Links

Rebranding of TikTok from Musical.ly: https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin

Twitter Spaces: How to Use it Effectively to Grow Your Brand: https://www.socialpilot.co/blog/how-to-use-twitter-spaces

Branded Hashtag Challenge: Harness the power of participation: https://www.tiktok.com/business/en/blog/branded-hashtag-challenge-harness-the-power-of-participation

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Shareable link to the episode: https://youtu.be/dUwglatwtos