In this episode, Anita, Content Creator indulges Steve, Creative Director, and Denis, Head of Studio in a conversation on why creativity is more than just a thought. The experts share their views on how they can discern creative work, what criteria they adopt, how colors impact psychology and some examples of highly impactful creative marketing campaigns. Find out what will set you apart from your competition in this podcast.

Discussion Points

0:00 Introduction

2:00 How can you tell when creative work is good?

4:30 How do you differentiate creative work from its inspiration?

7:00 What does appealing mean?

11:11 Are colors psychological?

13:53 What makes a good creative?

20:36 What’s the criteria for selecting great ideas?

23:10 Any guiding tricks for maneuvering the creative field?

25:24 Examples of good creative campaigns.

29:05 Wrapping up

Useful Links

• We’re No. 2! (Avis vs Hertz): https://slate.com/business/2013/08/hertz-vs-avis-advertising-wars-how-an-ad-firm-made-a-virtue-out-of-second-place.html

• Why did Van Gogh Cut His Ear: https://www.vangoghmuseum.nl/en/art-and-stories/vincent-van-gogh-faq/why-did-vincent-van-gogh-cut-off-his-ear

• Fearless Wall Street Girl: https://www.theatlantic.com/business/archive/2017/03/fearless-girl-wall-street/519393/

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Shareable link to the episode: https://youtu.be/9A-F5UYQDLQ