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Summary Katia shares her background growing up in Harrow and her Lebanese heritage. She talks about her close relationship with her parents and her desire to succeed in life. Angie discusses her own wedding experiences and the importance of aesthetics in her life. They also touch on the challenges of starting an aesthetics business and the importance of social media marketing. In this part of the conversation, Angie Monroe discusses the importance of aesthetics practitioners presenting a cohesive and visually appealing social media presence. She also emphasizes the need for self-evaluation and seeking help from others in the industry. Angie highlights the lack of support and collaboration among aesthetics practitioners and the prevalence of unregulated and low-priced treatments. The conversation then shifts to the importance of proper training, staying up-to-date with the industry, and the challenges of building a clientele. Angie and the host also discuss the lack of transparency and information sharing in the industry, the use of ultrasound machines for filler hunting, and the risks and complications associated with certain treatments. They touch on the topic of getting treatments done abroad and the potential pending regulations in aesthetics. The conversation revolves around the need for regulation in the aesthetics industry. The lack of a framework and standardized education in aesthetics is a concern, and there is a need for regulations to ensure that all practitioners have a certain level of education. The conversation also touches on the divide between non-medics and medics in the industry, with both sides having their strengths and weaknesses. The importance of accountability and licensing is emphasized, with a discussion on the potential challenges of licensing for mobile aesthetics practitioners. The conversation concludes with advice on attracting and gaining new clients, advertising strategies, and the importance of thinking outside the box.KeywordsKatia, Harrow, Lebanese, family, upbringing, diversity, protective brothers, aesthetics, NHS, wedding, dress, wedding theme, wedding in Vegas, relationship with parents, starting an aesthetics business, social media marketing, aesthetics, social media, self-evaluation, support, collaboration, unregulated treatments, training, industry knowledge, transparency, ultrasound machines, risks, complications, treatments abroad, pending regulations, aesthetics industry, regulation, framework, standardized education, non-medics, medics, accountability, licensing, mobile aesthetics, attracting clients, advertising strategies, thinking outside the box Takeaways Growing up in Harrow was diverse and filled with different cultures. Katia's brothers were protective of her, and she appreciates it more now as an adult. Katia has a close relationship with her parents and sees them as role models. Starting an aesthetics business requires a focus on social media marketing. Presentation and showcasing your work are crucial in the aesthetics industry. Aesthetics practitioners should have a visually appealing and coordinated social media presence to attract clients. Self-evaluation is important in recognizing the need for improvement and seeking help from others in the industry. There is a lack of support and collaboration among aesthetics practitioners, which is detrimental to the industry as a whole. The aesthetics industry has a problem with unregulated and low-priced treatments, raising concerns about product quality and safety. Proper training and staying up-to-date with the industry are crucial for aesthetics practitioners. Transparency and information sharing are lacking in the industry, making it difficult for practitioners to learn and improve. Ultrasound machines can be useful for locating filler and assessing results, but proper training is necessary for accurate interpretation. Getting treatments done abroad carries risks, and complications may not be easily addressed in the home country. Pending regulations in aesthetics aim to establish standards and ensure the safety and quality of treatments. The aesthetics industry needs regulation to ensure standardized education and a certain level of competency for practitioners. There is a divide between non-medics and medics in the industry, but both sides have their strengths and weaknesses. Accountability and licensing are important for practitioners, and there may be challenges in regulating mobile aesthetics. To attract and gain new clients, it is important to build a strong online presence, be transparent about your expertise, and offer high-quality services. Thinking outside the box and learning from different industries can help in finding unique advertising strategies and business opportunities. You can find Katia on Instagram @khs.aesthetics This podcast is sponsored by The Female Boss Awards you can find them on instagram @thefemalebossawards