In this episode, we'll take you behind the scenes with Roman Kuebler and Jeffrey Lash, the dynamic duo of creative ops at Under Armour. They share their secret sauce for building a well-oiled creative operations enabled content supply chain from the ground up, one template, one process at a time.

Key Takeaways:

1. Empathy as the Foundation for Effective Creative Operations: Understanding the pain points and needs of creative teammates is crucial for developing processes that stick.

2. Collaboratively Creating Guardrails for Creatives: Providing structure and templates that ensure brand consistency and quality while allowing for creative freedom.

3. Influencing Without Authority: Strategically building trust and credibility with partners and stakeholders through a grassroots approach.

4. The Power of Incremental Improvements: Continuously chipping away at problems and making small changes to transform the content supply chain over time.

5. Balancing Process and Creativity: Finding the right balance between left-brain (process-oriented) and right-brain (creative problem-solving) thinking in creative operations.

Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fm

Stay Connected

• Companion Newsletter: sign up at https://creativeops.fm/newsletter
• Follow Today's Guest: Roman Kuebler on LinkedIn, Jeffrey Lash on LinkedIn
• Follow Me, Your Host: Nish Patel on LinkedIn
  
  

Subscribe

• Spotify
• Google Podcasts
• Player.fm
• Podcast addict
• RSS