• E459: Interview with Kristin Guthrie from Tronic

  • 2024/10/22
  • 再生時間： 33 分
  • ポッドキャスト

E459: Interview with Kristin Guthrie from Tronic

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  • In this episode, we dive into the world of marketing with Kristin Guthrie, Chief Marketing Officer at Tronic.


    Kristin shares her journey from selling rocks as a child to leading marketing efforts in aerospace and tech. She explains Tronic's innovative loyalty program solutions and how they're leveraging blockchain technology.


    We explore key marketing topics including:

    • Go-to-market strategies for startups
    • Effective demand generation channels
    • The role of content creation and AI
    • Maintaining brand consistency
    • Leadership in marketing organizations


    Kristin offers valuable insights on conducting market research, tailoring strategies to specific audiences, and the importance of understanding different business functions. She also provides advice for aspiring marketers on seizing opportunities and continuous learning.
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あらすじ・解説

In this episode, we dive into the world of marketing with Kristin Guthrie, Chief Marketing Officer at Tronic.


Kristin shares her journey from selling rocks as a child to leading marketing efforts in aerospace and tech. She explains Tronic's innovative loyalty program solutions and how they're leveraging blockchain technology.


We explore key marketing topics including:

  • Go-to-market strategies for startups
  • Effective demand generation channels
  • The role of content creation and AI
  • Maintaining brand consistency
  • Leadership in marketing organizations


Kristin offers valuable insights on conducting market research, tailoring strategies to specific audiences, and the importance of understanding different business functions. She also provides advice for aspiring marketers on seizing opportunities and continuous learning.
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