• E461: Interview with Sarah Reynolds from HiBob

  • 2024/10/23
  • 再生時間： 44 分
  • ポッドキャスト

E461: Interview with Sarah Reynolds from HiBob

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  • サマリー

  • In this episode, we talk with Sarah Reynolds, Chief Marketing Officer at HiBob, a leading HR technology company.


    Sarah shares her unique journey into marketing, from studying history to culinary school before finding her passion in tech marketing. She offers insights on HiBob's approach to serving modern, midsize, multinational companies.


    The conversation covers a range of marketing topics, including:


    • Go-to-market strategies for different company sizes
    • Demand generation channels and content creation
    • The role of AI in marketing
    • Balancing data-driven decisions with creative intuition
    • Branding challenges in a crowded market
    • Product marketing misconceptions
    • Leadership in diverse marketing teams


    Sarah's candid perspectives provide valuable lessons for marketers at all levels, blending practical advice with strategic thinking.
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あらすじ・解説

In this episode, we talk with Sarah Reynolds, Chief Marketing Officer at HiBob, a leading HR technology company.


Sarah shares her unique journey into marketing, from studying history to culinary school before finding her passion in tech marketing. She offers insights on HiBob's approach to serving modern, midsize, multinational companies.


The conversation covers a range of marketing topics, including:


  • Go-to-market strategies for different company sizes
  • Demand generation channels and content creation
  • The role of AI in marketing
  • Balancing data-driven decisions with creative intuition
  • Branding challenges in a crowded market
  • Product marketing misconceptions
  • Leadership in diverse marketing teams


Sarah's candid perspectives provide valuable lessons for marketers at all levels, blending practical advice with strategic thinking.
続きを読む 一部表示

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