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サマリー
あらすじ・解説
In this episode, we hear from Joseph Mendez, Chief Marketing Officer at Advenir Living. Joseph shares his journey from operations to marketing in the property management industry.
Key topics discussed include:
- Strategies for effective demand generation
- Using AI to enhance marketing efforts
- Maintaining brand consistency across multiple properties
- Building synergy between marketing and sales teams
- Leadership approaches in marketing organizations
Joseph offers valuable insights on leveraging customer demographics, focusing on high-quality lead sources, and using AI as a tool to support human creativity. He also shares advice for young marketers and startups looking to accelerate their product-market fit.
This conversation provides practical wisdom for marketers in any industry, especially those working in multi-location businesses or property management.