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サマリー
あらすじ・解説
In this episode, we talk with Daniela Fleischmajer, Chief Marketing Officer of Kyndryl.
Daniela shares her journey from sales to marketing and her experience at IBM and Kyndryl. She discusses Kyndryl's role as a B2B IT infrastructure service provider and their go-to-market strategy.
Key topics include:
- Personalized marketing approaches
- Content creation and thought leadership
- Metrics that matter in B2B marketing
- Leadership insights and career advice
- Using AI in marketing
Daniela offers valuable insights for marketers at all career stages. She emphasizes the importance of continuous learning, being bold, and staying true to oneself in the marketing field.