• EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

  • 著者： Erin Sparks
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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

著者： Erin Sparks
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  • EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
    Site Strategics, Inc. 2024
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  • 714 | Navboost Ranking Signals w/ Kristine Schachinger

    714 | Navboost Ranking Signals w/ Kristine Schachinger
    2024/09/18

    In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google's ranking algorithms.

    Key Segments:

    [00:03:38] Introducing Kristine Schachinger

    [00:07:59] Massive Google Search Algorithm Leak Shocks Community

    [00:11:46] Read Foundational Texts First, Not Document Fragments

    [00:15:54] DOJ Documents Differ From Community Claims about SEO

    [00:19:32] EDGE of the Web Sponsor: SE Ranking

    [00:22:40] Rankbrain Uses User Engagement To Determine Relevance

    [00:29:02] How Do You Optimize Toward Navboost

    [00:33:37] EDGE of The Web Sponsor: Wix

    Thanks to Our Sponsors!

    Site Strategics: http://edgeofthewebradio.com/site

    SE Ranking: https://edgeofthewebradio.com/seranking

    Wix: http://edgeofthewebradio.com/wix

    Follow Our Guest

    Twitter: https://x.com/schachin

    LinkedIn: https://www.linkedin.com/in/kschachinger-seo
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    38 分
  • 713 | News from the EDGE | Week of 9.9.2024

    713 | News from the EDGE | Week of 9.9.2024
    2024/09/11
    In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting in October. Meta is updating business tools, announcing they will be increasing data restrictions as ongoing attempts to prioritize privacy continue. Meta explains the restrictions are set to automatically restrict certain data, including URLs and custom parameters. If one wasn’t enough, here's another. The DOJ has filed yet ANOTHER lawsuit against Google. The Justice Department says Google has used anticompetitive strategies to unjustly achieve its staggering 91% market share in the digital advertising market. As always, tune in to see what’s going on in the digital world so you can stay ahead of the SEO curve here on the EDGE of the Web! News from the EDGE: [00:06:09] Google Ads to phase out enhanced CPC for Search and Display [00:08:03] EDGE of the Web Sponsor: SE Ranking [00:09:57] Meta reveals updates to business tools impacting advertisers [00:12:24] US vs. Google, round 2: Government takes aim at digital ads Captain Obvious: [00:17:33] 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention AI Blitz: [00:20:36] EDGE of the Web Sponsor: Inlinks [00:21:26] Mediavine Bans Publisher For Overuse Of AI-Generated Content [00:22:10] UK signs AI safety treaty to protect human rights and democracy [00:23:45] Will ChatGPT be the new Google? The future of search and information retrieval AI Tools: [00:24:49] How to use Google MusicFX to create AI-generated music Barry Blast from Search Engine Roundtable: [00:25:33] Bing May Use ProductGroup Markup In The Future [00:26:38] Bing Product Search Results With See Details Button [00:28:00] Google Business Profile Appointment Link Broken Notifications Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources: Google Ads to phase out enhanced CPC for Search and Display Meta reveals updates to business tools impacting advertisers US vs. Google, round 2: Government takes aim at digital ads 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention Mediavine Bans Publisher For Overuse Of AI-Generated Content UK signs AI safety treaty to protect human rights and democracy Will ChatGPT be the new Google? The future of search and information retrievalHow to use Google MusicFX to create AI-generated musicBing May Use ProductGroup Markup In The Future Bing Product Search Results With See Details Button Google Business Profile Appointment Link Broken Notifications Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
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    33 分
  • 712 | Brand Evolution of an SEO Platform w/ Bogdan Babiak

    712 | Brand Evolution of an SEO Platform w/ Bogdan Babiak
    2024/09/10

    This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform’s new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry, and now, they are bridging the gap between SEO and innovation with a whole new look. Bogdan shares the vision behind SE Rankings brand evolution, discussing integral pieces such as AI and ML solutions behind their growing mission. Bogdan and Erin discuss how this evolution will reshape SE Rankings relationship with consumers and how this transition affects SE Rankings position in the SEO tool market. We evaluate the ways that this rebrand distinguishes SE Ranking while maintaining a commitment to its vision of empowering businesses and SEOs to succeed in the digital landscape. Get a first-hand look into the history of the platform as we dig into SE Rankings brand evolution from a rank-tracking tool into a fully comprehensive SEO ecosystem this week on the EDGE of the Web!

    Key Segments:

    [00:03:44] Introducing Bogdan Babiak

    [00:10:15] Bogdan’s Experience Taking Over Marketing for SE Ranking

    [00:13:18] How Did The Relationship With Consumers Change After Covid?

    [00:18:28] Integrating AI into SE Ranking

    [00:22:34] EDGE of the Web Sponsor: SE Ranking

    [00:27:02] How Does SE Ranking Demonstrate ROI For Customers?

    [00:35:20] EDGE of the Web Title Sponsor: Site Strategics

    [00:41:07] Bogdan’s Vision of SE Ranking Moving Forward

    [00:45:40] EDGE of The Web Sponsor: Wix Studio

    [00:50:08] How Does a Brand Evolution Impact SE Rankings Position in the SEO Tool Market?

    [00:54:41] How Do You Communicate The Improvements Made in SE Ranking to Consumers?

    [00:59:34] Future Goals of SE Ranking

    [01:03:57] Is There a Responsibility to Give Feedback to Google in the SEO Space?

    [01:10:25] Final Thoughts From Bogdan

    Thanks to Our Sponsors!

    SE Ranking: https://edgeofthewebradio.com/seranking

    Site Strategics: https://edgeofthewebradio.com/site

    Wix: https://edgeofthewebradio.com/wix

    Follow Our Guest

    LinkedIn: https://www.linkedin.com/in/bogdan-babiak

    Resources

    https://edgeofthewebradio.com/seranking
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    1 時間 14 分

あらすじ・解説

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
Site Strategics, Inc. 2024
政治・政府 マーケティング 経済学
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