This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:

• Marc Sirkin, CEO of Third Door Media,
• Danny Goodwin, Editorial Director, Search Engine Land & SMX
• Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.

They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape.

The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising.

Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.

Key Segments:

• [00:06:38] The Big News: Semrush Acquisition of SEL
• [00:10:23] The Challenges | Impressions and Insights
• [00:13:15] The Main Goal: Editorial Independence & Integrity
• [00:16:23] What Social Media Said
• [00:20:58] EDGE of the Web Title Sponsor: Site Strategics
• [00:22:10] Advertising Concerns in the Future
• [00:24:25] Semrush: Not Just an SEO Tool
• [00:27:01] What about the Events?
• [00:33:18] EDGE of The Web Sponsor: Wix Studio
• [00:34:32] Benefits of the Integration of Semrush Data
• [00:37:42] The Future of SEO?
• [00:43:26] We Love Barry! (had to do it)
• [00:43:47] SMX Next: Free, Live Event on November 13th and 14th

Thanks to Our Sponsors!

• Site Strategics: http://edgeofthewebradio.com/site
• Wix: http://edgeofthewebradio.com/wix

Follow Our Guests:

Marc Sirkin

• X / Twitter: @msirkin
• LinkedIn: https://www.linkedin.com/in/marcsirkin/

Danny Goodwin

• X / Twitter: @MrDannyGoodwin
• LinkedIn: https://www.linkedin.com/in/dannygoodwin/

Barry Schwartz

• X / Twitter: @rustybrick
• LinkedIn: https://www.linkedin.com/in/rustybrick/
• YouTube: https://www.youtube.com/@rustybrick

Resources:

https://searchengineland.com/semrush-acquires-search-engine-land-447555

https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html

Mordy’s back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google’s perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain’t gonna fair well, folks!

Check out our jump into AI News and Tools with this episode—seriously concerning and seriously funny information—the polls of the AI space.

Also - last chance to get BrightonSEO US tickets! Go to https://edgeofthewebradio.com/brightonseo to enter into the weekly giveaway!

News from the EDGE:

[00:02:15] Last Change for BrightonSEO Tickets

[00:06:37] Moryd’s Hot Take on the Semrush purchase of Search Engine Land

[00:09:30] Google Rolls Out AI Overviews in 100+ Countries

[00:13:34] What Does John Mueller Say About Core Web Vitals and Ranking?

[00:15:54] EDGE of the Web Sponsor: Site Strategics

[00:17:15] Google Also Says: Stay in Your Lane

AI News:

[00:27:28] Researchers say an AI-powered transcription tool used in hospitals invents things no one ever said

[00:31:17] Meta is reportedly working on its own AI-powered search engine, too

AI Tools:

[00:34:57] AI pricing generator for your product or SaaS.

[00:37:29] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:38:46] Google To Sunset Call Ads; Migrating To Responsive Search Ads

[00:40:51] Google Search Console Performance Report Showing Almost No Data Today

[00:42:27] Google: AI Is Not Going Away, So Don't Be Left Behind

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @MordyOberstein

X: @TheMann00

X: @EDGEWebRadio

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI development.

Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, get an inside scoop on Google's AI controversies and the practical uses of AI technology in everyday tasks.

Britney underscores the need for human oversight in AI projects to guarantee content quality. She mentions significant academic contributions and controversies in the AI field, including the firing of researchers like Margaret Mitchell and Dr. Timnit Gebru.

Always a wealth of info, Muller is seeing the confirmation of her commitment to machine learning that she started over 5 years ago. You can check out what she said back then in Episode 309 in 2019: How to Use Machine Learning for SEO w/Britney Muller

Key Segments:

[00:05:08] Introduction and Tribute to AI Pioneers

[00:10:00] AI Timeline from 2019 to 2024

[00:11:38] The Language of AI Releases

[00:14:31] EDGE of the Web Title Sponsor: Site Strategics

[00:16:00] Ethical Challenges and Controversies in AI

[00:21:16] The Importance of Human Oversight in AI

[00:30:36] The Human-Centered Approach to AI

[00:32:34] EDGE of The Web Sponsor: Wix Studio

[00:38:30] Guidance to SEO Professionals

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/britneymuller

LinkedIn: https://www.linkedin.com/in/britneymuller/

Instagram: https://www.instagram.com/britneymuller/