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Anyone running a brand anywhere must embody an entrepreneurial spirit. Today’s guest, Kristin Holomis, Founder of Le Dog Company, exemplifies this perfectly. Le Dog is a premium orthopedic leather dog bed company, born from Kristin’s passion for both dogs and style.

Being a business owner and entrepreneur is about identifying gaps in the market and creating value to fill them. Kristin describes her niche as ‘White Space’—while there are markets for “disposable” dog beds, well-known luxury brands, and comfort-centric options, Le Dog offers something unique: a blend of style and function. As the only non-launderable pet bed on the market, the brand has achieved a 30% return customer rate, highlighting the impact of her product.

So, what does the future hold for Le Dog? For entrepreneurs, building energy and passion behind a brand is key. Kristin aims to achieve this by fostering a community of loyal, like-minded dog owners, which she’s already started through her Ambassador Program. Thanks to Kristin, MBA listeners can “Live the Le Dog Life” with a 20% discount using the MBAWAY20 code on the Le Dog Company website.

What’s Inside:

• The importance of entrepreneurial spirit.
• Finding “White Space” to create value in the world.
• Using community building to create loyal customers and a lasting brand story.
• A special discount for listeners at Le Dog Company.

Mentioned In This Episode:
Le Dog Company
kristin@ledogcompany.com
MBA CPA