Lyndsay and Shannon are joined by Em Connors, a Canva verified expert and marketing mentor. The trio discusses actionable Instagram strategies to boost local business visibility, particularly for flower farms. They emphasize community engagement, optimizing Instagram bios, and creating engaging content. Emily highlights the importance of genuine engagement over follower count and suggests using local hashtags and collaborating with local influencers. The episode also covers the significance of email marketing and maintaining a consistent, visually appealing Instagram feed using tools like Canva and Later.

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