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EP19: The Surprising Truth About Influencer Marketing & Going Viral
- 2024/10/17
- 再生時間： 50 分
- ポッドキャスト
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サマリー
あらすじ・解説
EP19: The Surprising Truth About Influencer Marketing & Going Viral It's time to prep for BFCM! Head to https://www.ASOMpod.com to subscribe and get your Must-Have DTC Black Friday & Cyber Monday Prep Checklist! Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/ Thank you to Salvit Advisors for sponsoring the pod. Salvia Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/ _______ This week’s episode of the ASOM pod delivers a deep dive into the fascinating world of social media and influencer marketing. Hosts Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) unpack the emotional nuances of viral marketing, discuss strategic timing for content success, and explore how different platforms (hello, TikTok) play distinct roles in the social game. Listen in as the team discusses: How to create viral content by focusing on emotional connections and timing.Why platform selection matters and how different platforms drive distinct results.The differences between micro and macro influencers and how to leverage each.Why founders should build personal brands to stand out as thought leaders in B2B.How influencers can drive both retail foot traffic and online engagement.The importance of authenticity in building lasting connections with your audience.Why creators and influencers are different, and how that distinction matters.Predictions on future social media trends and the impact of upcoming tech mergers. Catch the episode and prepare to level up your influencer and social media strategy! _______ 00:00 ASOM Pod squad practices their clapping skills 00:13 Reflecting on Guest Appearances 00:32 Dream Guests for the Podcast 02:09 Introducing the ASOM Pod Team 03:06 Discussing the Creators Combine Community 03:31 Going Viral and Influencer Marketing 04:20 Emotional Connection in Viral Content 05:33 Visual Strategy for Viral Content 06:58 Timing and Platform for Viral Success 10:10 Influencer Marketing and Going Viral 11:25 Micro vs. Macro Influencers 23:44 Retail Influence and Community Engagement 26:36 Retail Traffic and Influencer Marketing 27:15 Managing Influencer Quality and Control 28:14 Collaborations and Content Creation 28:53 Influencers vs. Creators 30:57 The Future of the Creator Economy 36:42 B2B Influencer Strategies 40:02 The Evolution of Marketing and Sales 44:25 Event Marketing and Community Building 47:56 Conclusion and Next Episode Preview _____ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!