• EP7 - Operationalizing Degrowth through Marketing with Sara Taaffe

  • 2022/09/06
  • 再生時間： 59 分
  • ポッドキャスト

EP7 - Operationalizing Degrowth through Marketing with Sara Taaffe

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  • サマリー

  • This episode today is pretty special because it’s a chance for me to talk about my dissertation that I’ve recently completed at the London School of Economics, studying Psychology of Economic Life. Could marketing shape a more sustainable world? That was the question that I wanted to answer through my MSc dissertation. The question itself is pretty simple. But if we start to strip back the layers, it becomes much more complex. Join me as we unpack this question through this overview of my dissertation. 

    • 5:23 - Introducing Dissertation
    • 9:00 - Literature Review / Context Setting
    • 30:11 - Study 1: Quantitative Research
    • 40:28 - Study 2: Qualitative Research
    • 47:41 - General Discussion
    • 52:55 - Limitations
    • 55:56 - Conclusion

    References available here. 
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あらすじ・解説

This episode today is pretty special because it’s a chance for me to talk about my dissertation that I’ve recently completed at the London School of Economics, studying Psychology of Economic Life. Could marketing shape a more sustainable world? That was the question that I wanted to answer through my MSc dissertation. The question itself is pretty simple. But if we start to strip back the layers, it becomes much more complex. Join me as we unpack this question through this overview of my dissertation. 

  • 5:23 - Introducing Dissertation
  • 9:00 - Literature Review / Context Setting
  • 30:11 - Study 1: Quantitative Research
  • 40:28 - Study 2: Qualitative Research
  • 47:41 - General Discussion
  • 52:55 - Limitations
  • 55:56 - Conclusion

References available here. 
続きを読む 一部表示

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