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EP77 Patient Reactivation Campaign with Mike Hennan
- 2023/12/08
- 再生時間： 34 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode of Growing a Dental Practice, co-hosts Hazel and Mike discuss the importance of email marketing for dental practices. Mike shares actionable tips and strategies for implementing effective email campaigns. Listeners are encouraged to watch the podcast replay on YouTube for a visual demonstration of the process. Timestamps [00:01:11] Email marketing for dental practices. [00:05:31] Email marketing challenges [00:08:09] Dental care affordability and perceptions. [00:11:29] Email marketing platforms [00:15:23] Email marketing timing. [00:19:30] Emailing patients over 18. [00:23:41] Recall scheduling and patient engagement. [00:28:05] An interesting topic. [00:31:29] Email Marketing and Unsubscribing. [00:33:09] Thank you for joining us. Detailed Synopsis According to the episode, email marketing is considered one of the most effective channels for marketing. On average, it generates an impressive return on investment (ROI) of $44 for every $1 invested. While this statistic may not be achievable for everyone, it underscores the potential effectiveness of email marketing as a strategy. It is important to note that the effectiveness of email marketing can vary from business to business, with some experiencing higher returns and others experiencing lower returns. However, the average ROI of $44 for every $1 invested emphasizes the potential value and impact of utilizing email as a marketing channel. In the episode, the speaker emphasizes the importance of using a licensed platform for email marketing in dental practices. They caution against sending emails from personal accounts like Gmail or Outlook and instead recommend using a specific or licensed platform provided by the practice's system or a third-party provider. This is because using a licensed platform allows for tracking data and ensures compliance with GDPR (General Data Protection Regulation). By utilizing a licensed platform, dental practices can effectively manage patient data and ensure that patients have the option to opt out of receiving emails. This is crucial for complying with GDPR regulations, which mandate businesses to obtain explicit consent from individuals before sending them marketing communications. With a licensed platform, dental practices can easily manage their email lists, track engagement, and provide an option for patients to unsubscribe if they no longer wish to receive emails. Overall, using a licensed platform for email marketing in dental practices is essential for maintaining compliance with GDPR, safeguarding patient data, and effectively managing communication with patients. During the podcast episode, it is mentioned that many dental practices currently limit their email communication to appointment confirmations and recall reminders. This suggests that implementing email marketing can be a new and valuable strategy for dental practices. The host and guest discuss how some dental practices may be unsure of what to send in emails or if they are even allowed to send them. However, they emphasize that email marketing is an excellent way to stay in touch with patients between appointments and nurture a relationship with them. They draw a comparison to social media updates, which can also keep patients informed about the practice's activities. The guest indicates that he will share actionable tips during the episode, highlighting that implementing email marketing can be a practical step for dental practices to take. Overall, the episode underscores the potential benefits of implementing email marketing beyond basic communication with patients. Quotes 00:02:11 - "Yeah, so email, is one of the most effective marketing channels out there." 00:03:34 - "So email marketing isn't as sexy as social media." 00:09:33 - "So why not, you know, add in some extra touch points in between like their six months, 12 month checkup, to kind of like solidify that relationship, kind of keep the practice top of mind, and so on." 00:11:53 - "Yes, it's under the email marketing kind of umbrella, but it's written in a way that's kind of more of a like service, a customer service email or a kind of, you know, customer or patient service email." 00:15:32 - "So you're at the top of their email list as they're on their commute to work or if they've just got into work." 00:17:41 - "Um, you know, people are more likely to open something that's come from a person rather than just a brand." 00:21:52 - "So we typically find if they've been in the practice like more recently, so more than three, four, five months, because they've just been in, we all know that in an ideal situation, when someone has finished with their appointment, they go back to the front desk, they get booked in straight away." 00:24:07 - "Why do we need to wait 12 months before booking someone in again?" 00:26:04 - "Thank you so much for reaching out. It means a lot that you care." 00:28:05 - "What can we do with you right now? What can we do ...
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